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71 5-star reviews
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6,000+ SEOs
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★★★★★

97% of small business websites are not visible to Google and AI search. We fix that.

Done-for-you SEO & AEO for small business owners. Our team designs your growth strategy, engineers scientifically optimised content, and gets you found — in Google, AI Overviews, ChatGPT & more. For a fraction of what agencies charge.

Try your first piece of scientifically engineered content for just $24.

💰 From $555/month  •  No retainers  •  No lock-in
Powered by Kyle Roof's proven SEO method and POP's RankEngine™
Kyle Roof presenting POP's SEO methodology on stage
"I implemented the silo you gave me… and I woke up with 200 clicks in 1 day!"
— Ken, POP customer
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The Problem

The traditional SEO agency model is broken for small business. We fixed it.

VS

The agency way

  • $3,000–$5,000/month retainers with lock-in contracts
  • Bloated teams of consultants charging for meetings, not results
  • Generic content 'written' by junior staff — not engineered to rank
  • Wants to charge extra to get you into AI Search

The POP Authority way

  • Done-for-you SEO/AEO from $555/month. Cancel any time.
  • Content scientifically engineered to rank — not just written
  • Powered by the same technology 6,000+ SEO pros use every day
  • Transparent monthly reporting. Your work is yours forever.
Kyle Roof
"When that SEO agency stress comes creeping back… I'm ready to take your call."
— Kyle Roof, Inventor of PageOptimizer Pro
Full - Join the waitlist →
The data

The page you read is content. What Google and AI read is math.

Kyle Roof on stage at Chiang Mai SEO Conference 2025

Most SEO fails because content is written for humans but never engineered for algorithms. It looks good to us, but that's not enough.

Google and AI search don't read your pages the way you do — they run math. They look for specific signals in specific places to understand, contextualise and assign trust & authority. When those signals are missing (which they usually are), even great content stays invisible.

We analysed 10,937 web pages to find out exactly how bad the problem is. Here's what we found:

97%
Of pages missing critical ranking signals
41.6/100
Average SEO score across 10,937 pages
99%
Missing schema - the invisible layer AI engines read
63.3%
Missing the main keyword in the headline
33.6/100
Average score for commercial landing pages
99.4%
Missing semantic terms Google uses for context

Source: POP On-Page Optimisation Study, May 2026 — 10,937 pages analysed.

The POP method

We don't write your web content. We engineer it.

Kyle Roof on stage at Chiang Mai SEO Conference 2025

Every page reverse-engineered from the data.

We've been processing & analyzing ranking data from the internet since 2016. Most people don't realise that each keyword × location combo is a unique competitive environment - and only your direct competitors actually matter.

So we process & analyze all your unique competitive data and use it to reverse-engineer your SEO/AEO strategy. Before we write a single word, we analyse what the winning pages look like for your specific keywords & topics - structure, length, entities, schema, internal linking. Then we build a strategy from the ground up to beat your competitors.

You don't need to understand the science. Choose your fully managed plan and leave the rest to us.

Three steps · fully managed

How POP Authority works.

✅ You tell us about your business and your goals. We take it from there.

01
One-time · $375 setup

We build your strategy

We start with a full audit of your website, then use our proprietary Trust & Authority Score (TA Score) to identify the keywords in your niche and location you can win quickly - building momentum before targeting more competitive terms that drive your best customers.

↳ Output: A 6-month roadmap of Top Level (commercial) pages + Supporting (informational) pages — delivered on a recorded strategy call with your dedicated SEO Manager.
02
Monthly · ongoing

We build your content engine

Every month our team publishes pages on your site - new pages and improved existing ones - each one scored against 100+ signals using POP's RankEngine™. Keyword placement, schema, semantic coverage, internal links. Nothing goes live until it's engineered to rank.

All calculated against what's currently winning in your industry and location.

↳ Not written. Engineered. That's the difference between a page that ranks and one that doesn't.
03
Optional · add any time

We build your authority

Sometimes content alone isn't enough to dominate. That depends on your site's existing authority vs competitors. Google and AI use similar trust & authority signals - brand mentions and links from authoritative, relevant sites across the web. We build these strategically so your authority compounds in both traditional search and across AI simultaneously. These are optional extras that are like the turbo boosters on your visibility growth

↳ One strategy. Both worlds covered - traditional search + AI search.
Kyle Roof on stage
Why this works

"The brands that win in traditional SEO are the same brands AI is pulling from. The best SEO is already AEO."

— Kyle Roof, Founder, PageOptimizer Pro

The data
43.2%

of pages ranking #1 in Google were cited by ChatGPT — 3.5× higher than pages beyond the top 20.

Kevin Indig / AirOps Growth Memo, 2026

The data
76.1%

of URLs cited in AI Overviews also rank in Google's top 10.

Ahrefs, 2025

Want to resell POP Authority Packages?

Over 160 agencies and freelancers white label our SEO services. Special pricing for multiple projects.

Full - Join the waitlist →
No commitment No agency retainers Cancel any time
Engineered vs Written — the difference

Same site. Same effort. Wildly different results.

This is what happens when you stop writing pages and start engineering them.

Page written for humans ranks for 0 keywords. Page engineered with POP ranks for over 1000 keywords.
Pricing

Choose your growth speed.

All packages start with
$375 one-time setup fee

Includes:

Full website authority & content audit Data-driven keyword strategy 6-month content silo roadmap Recorded strategy call with your dedicated SEO Manager
Authority Starter
$555/mo

For businesses getting started on their growth trajectory.

  • 1 Top Level page / month
    (commercial intent)
  • 3 Supporting pages / month
    (informational intent)
  • Dedicated SEO Manager
  • Up to 3 hrs consultation & campaign management
  • Up to 4 hrs publishing & technical assistance
  • Performance Reporting
Full - Join the waitlist →
Authority Pro
$1,047/mo

For businesses with serious ambition and competitive markets.

  • 2 Top Level pages / month
  • 10 Supporting pages / month
  • Dedicated SEO Manager
  • Up to 4 hrs consultation & campaign management
  • Up to 10 hrs publishing & technical assistance
  • Performance Reporting
Full - Join the waitlist →
Booster Packs

Accelerate your authority.

Add Booster Packs at any time to accelerate your results. These are the trust and authority signals that separate businesses that rank from businesses that dominate.

Local Business Signals

10-pack · $245

Business citations placed across authoritative local directories to strengthen your local search presence.

Authority Link Building

From $130 / link

High-authority backlinks placed on relevant third-party sites pointing directly to the pages on your website that need to rank.

2-link pack$300 ($150/link)
4-link pack$576 Save $24
8-link pack$1,120 Save $80
16-link pack$2,080 Save $320

Premium AI Brand Coverage

From $100 / article

Articles published on authoritative sites to generate brand mentions — getting your business cited by ChatGPT, Perplexity, and AI Overviews.

3 articles$375 ($125/each)
6 articles$675 Save $78
12 articles$1,200 Save $300
No long-term contracts Cancel any time Your content & strategy are yours to keep — forever
Full - Join the waitlist →

Try your first piece of scientifically engineered content for just $24

Ver el video del caso de estudio

Kyle presenting POP's findings on why AI written content won't rank on its own. Source: SEO Estonia

Meet your SEO lead

Your SEO is run by Kyle Roof's team. Here's why that matters.

Kyle Roof has run over 400 experiments on search algorithms across more than a decade. He's widely considered one of the most trusted names in the industry.

Before building PageOptimizer Pro, he ran a multi-7-figure SEO agency charging $5k/month for the same work we now deliver for 10% of that.

The difference isn't the method — the method is the same. The difference is that we built the technology, and now our own tools make us faster, more accurate, and far more efficient than any traditional agency can be. POP Authority is that system, made available for your business.

6,000+
SEO professionals use POP tools daily
400+
Controlled SEO experiments behind RankEngine™
10+ yrs
Running and refining the SEO system
$5k → $555
Same system, fraction of the agency cost
Real businesses · real results

We used this exact same service on our own website.

Here's what happened — and what others are saying.

FEATURED CASE STUDY

From invisible to position #1 and cited by ChatGPT within days.

Watch how we engineered our way from zero traffic to ranking position #1 on Google and being directly cited by ChatGPT - using the same system we run for every POP Authority client.

What our clients say

Keith Evans

Woke up with 200 clicks in 1 day!

LinkedIn comments praising POP — 80% of my ranking success is because of POP
Mendy P.

Pages shoot to position 1–3 within days

What I like most about POP are the results. I've had a number of pages shoot to position 1–3 within days of making the recommended updates. I use POP regularly when creating and optimising new and old content.

Ken

80% of my ranking success is because of POP.

Email from Ken — implemented the silo and woke up with 200 clicks in 1 day
Paul L.

50% of 370 articles in the Top 5 SERPs

Within a few weeks of using POP, pages stuck on page 2 and 3 for over a year began moving to page 1. As of right now, 50% of my 370 articles are in the Top 5, with 122 in Position 1.

Kalin Marinov

Selling 30 more vehicles per month

I wrote content for 50 US dealerships and optimised with POP. One day I received a thank-you email from the general manager — they were selling an average of 30 more vehicles per month. The results are almost instantaneous.

Rebecca Jones

Top 10 — no backlinks, brand new site

In the short time I've used POP, it's helped me publish articles making the top 10 for their keywords without backlinks or a well-established website. POP has given me the confidence that I can compete in this blogging world.

Cris Carillo

Hockey-stick response in traffic

After reworking pages through POP, nearly every page 2 and 3+ listing broke onto page 1. We had a hockey-stick response in traffic — within weeks, this took our company from a good business to an extremely busy, very profitable venture.

Henning Geiler

Page 1 after years stuck on page 3–4

POP was the first SEO software where I could really see what my changes were doing. I reached page 1 for competitive keyphrases where I'd lingered on page 3 or 4 for years. Most importantly, more qualified leads have come in.

Frequently asked

Got questions?
We've got answers.

Most clients begin seeing movement in rankings within 60 days after implementation. AI search citation typically follows Google rankings closely. SEO is a medium-to-long-term investment — the results compound over time.
Very little. You'll join an onboarding call, give us access to your Google Search Console, and review content before it's published. We handle everything else — research, writing, optimisation, publishing, and reporting.
No. Raw AI content does not perform well — this is what many seemingly-similar competitors offer and it performs poorly. Our content is AI-assisted, then engineered, optimised, and human-reviewed using our proprietary POP scoring system. The average page we deliver scores a minimum 80+ out of 100 before it goes live.
Agencies charge $3,000–$10,000/month, lock you into 6-month contracts, and string you along for years with no tangible ROI. We deliver engineered content every month at a fraction of the cost, with no lock-in contracts, and full transparency on exactly what was produced and why.
Our system works across all local service industries and geographies — trades, medical, legal, real estate, professional services, and more. Your onboarding strategy call will confirm fit before you spend anything beyond the setup fee.
It's yours. Every piece of content, every strategy document, every silo plan — you own it all. No lock-in on your assets. You can take everything with you.
Not to start. The base packages build your content foundation first — topical coverage, technical structure, and on-page optimisation. Booster Packs are recommended once your core silo structure is in place and you want to accelerate authority and AI visibility.
It covers your full website and content audit, keyword research using our TA Score system to identify your fastest path to page one, a 6-month content silo roadmap, and a recorded strategy call with your dedicated SEO Manager. This is the foundation everything else is built on.