Capterra Best Value 2024, 6,000+ SEOs trust POP daily, 4.9/5 on G2
Capterra Best Value 2024
71 5-star reviews
★★★★★
6,000+
SEOs
trust POP daily
G2 logo
4.9/5 on G2
★★★★★

97% of Small Businesses are invisible to Google & AI models. We fix that.

You sit back while my team builds and implements your brand’s Google & AI growth activity using our patented RankEngine(™). For a fraction of what agencies charge.

📈 Guaranteed growth in 90 days or we work free.
(see terms)
💰 From $555/month
 •  No retainers  •  No lock-in
Powered by Kyle Roof's proven SEO method and POP's RankEngine™
Kyle Roof presenting POP's SEO methodology on stage
Search Console graph showing 200 clicks in 1 day
“After the silo you built was published… I woke up with 200 clicks in 1 day!”
- Ken, POP customer
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The Problem

The traditional SEO agency model is broken for small business. We fixed it.

VS

The agency way

  • ✗
    $3,000–$5,000/month retainers with lock-in contracts
  • ✗
    Bloated teams of consultants charging for meetings, not results
  • ✗
    Generic content 'written' by junior staff - not engineered to rank
  • ✗
    Wants to charge extra to get you into AI Search

The POP Authority way

  • ✓
    Done-for-you SEO/AEO from $555/month. Cancel any time.
  • ✓
    Content scientifically engineered to rank - not just written
  • ✓
    Powered by the same technology 6,000+ SEO pros use every day
  • ✓
    Transparent monthly reporting. Your work is yours forever.
Kyle Roof
"When that SEO agency stress comes creeping back… I'm ready to take your call."
- Kyle Roof, Inventor of PageOptimizer Pro
BOOK YOUR FREE STRATEGY CALL

Are you invisible to Google and AI search?

Most web pages are only written for humans. They miss the vital signals Google and AI models are looking for to understand your business, categorize it and trust it. That's why your website stays invisible.

Using our proprietary tools we engineer your website content across 100+ signals. So you can sit back and watch your Google and AI visibility explode.

See how well your site is optimized for Google & AI

Try for free
The POP method

We don't write your web content. We engineer it.

POP content brief screens showing an optimization score of 86, word count and traffic growth

Every page reverse-engineered from the data.

We've been processing & analyzing ranking data from the internet since 2016. Most people don't realise that each keyword × location combo is a unique competitive environment - and only your direct competitors actually matter.

So we process & analyze all your unique competitive data and use it to reverse-engineer your SEO/AEO strategy. Before we write a single word, we analyse what the winning pages look like for your specific keywords & topics - structure, length, entities, schema, internal linking. Then we build a strategy from the ground up to beat your competitors.

You don't need to understand the science. Choose your fully managed plan and leave the rest to us.

Three steps · fully managed

How POP Authority works.

✅ You tell us about your business and your goals. We take it from there.

01
One-time · $375 setup

We build your strategy

Analyzing your business, location, products, services, traffic and AI visibility we build you a plan to grow your visibility & traffic. We filter thousands of topics and keywords using our proprietary metrics, such as Trust & Authority Score to find the ones you can win quickly - building momentum before targeting more competitive terms that drive your most valuable customers.

↳ Output: A 6-month roadmap of Top Level (commercial) pages + Supporting (informational) pages - delivered on a recorded strategy call with your dedicated SEO Manager.
02
Monthly · ongoing

We build your content engine

Every month our team publishes pages on your site - new pages and improved existing ones - each one scored against 100+ signals using POP's RankEngine™. Keyword placement, schema, semantic coverage, internal links. Nothing goes live until it's engineered to rank.

All calculated against what's currently winning in your industry and location.

↳ Not written. Engineered. That's the difference between a page that ranks and one that doesn't.
03
Optional · add any time

We build your authority

Sometimes content alone isn't enough to dominate. That depends on your site's existing authority vs competitors. Google and AI use similar trust & authority signals - brand mentions and links from authoritative, relevant sites across the web. We build these strategically so your authority compounds in both traditional search and across AI simultaneously. These are optional extras that are like the turbo boosters on your visibility growth

↳ One strategy. Both worlds covered - traditional search + AI search.

"These content SILOs have been SPECTACULAR... You guys have this entire process very streamlined and it makes everything so easy for us!"

These (content) SILOs have been SPECTACULAR and we can't thank you and the team enough for doing such a stellar job on them.
As always thank you for everything. We really appreciate how easy you always are to work with. You guys have this entire process very streamlined and it makes everything so easy for us!

Cindy & JeremyDental Lead Generation
Kyle Roof on stage
Why this works

"The brands that win in traditional SEO are the same brands AI is pulling from. The best SEO is already AEO."

- Kyle Roof, Founder, PageOptimizer Pro

The data
43.2%

of pages ranking #1 in Google were cited by ChatGPT - 3.5× higher than pages beyond the top 20.

Kevin Indig / AirOps Growth Memo, 2026

The data
76.1%

of URLs cited in AI Overviews also rank in Google's top 10.

Ahrefs, 2025

Want to resell POP Authority Packages?

Over 160 agencies and freelancers white label our SEO services. Special pricing for multiple projects.

BOOK YOUR FREE STRATEGY CALL
✓ No commitment
✓ No agency retainers
✓ Cancel any time
Engineered vs Written - the difference

Same site. Same effort. Wildly different results.

This is what happens when you stop writing pages and start engineering them.

Search Console graph for a page written just for humans: 0 clicks, ranks for nothing

This page was written for humans, without using POP.

It misses the vital signals Google and AI models are looking for and ranks for nothing.

Search Console graph for a page written by POP: 93.4K clicks, ranks for over 1000 keywords

This page was created using POP's recommendations.

Using a method of reverse engineering the content writing based on what already works. That's why it ranks for 1000+ keywords and is rewarded with growing traffic.

Pricing

Choose your growth speed.

All packages start with
$495
$375
one-time setup fee

Includes:

✓
Full website authority & content audit
✓
Data-driven keyword strategy
✓
6-month content silo roadmap
✓
Recorded strategy call with your dedicated SEO Manager
Authority Starter
$690
$555
/mo

For businesses getting started on their growth trajectory.

  • ✓
    1 Top Level page / month (commercial intent)
  • ✓
    3 Supporting pages / month (informational intent)
  • ✓
    Dedicated SEO Manager
  • ✓
    Up to 3 hrs consultation & campaign management
  • ✓
    Up to 4 hrs publishing & technical assistance
  • ✓
    Performance Reporting
BOOK YOUR FREE STRATEGY CALL
Authority Pro
$1,300
$1,047
/mo

For businesses with serious ambition and competitive markets.

  • ✓
    2 Top Level pages / month
  • ✓
    10 Supporting pages / month
  • ✓
    Dedicated SEO Manager
  • ✓
    Up to 4 hrs consultation & campaign management
  • ✓
    Up to 10 hrs publishing & technical assistance
  • ✓
    Performance Reporting
BOOK YOUR FREE STRATEGY CALL
Booster Packs

Accelerate your authority.

Add Booster Packs at any time to accelerate your results. These are the trust and authority signals that separate businesses that rank from businesses that dominate.

Local Business Signals

10-pack · $245

Business citations placed across authoritative local directories to strengthen your local search presence.

Authority Link Building

From $272 / link

High-authority backlinks placed on relevant third-party sites pointing directly to the pages on your website that need to rank.

2-link pack
$544
($272/link)
4-link pack
$1,054
Save $34
8-link pack
$2,040
Save $136
16-link pack
$3,944
Save $408

Premium AI Brand Coverage

From $272 / article

Articles published on authoritative sites to generate brand mentions - getting your business cited by ChatGPT, Perplexity, and AI Overviews.

3 articles
$816
($272/each)
6 articles
$1,581
Save $51
12 articles
$3,060
Save $204
✓ No long-term contracts
✓ Cancel any time
✓ Your content & strategy are yours to keep - forever
BOOK YOUR FREE STRATEGY CALL

Try your first piece of scientifically engineered content for just $24

Play video: Kyle Roof presenting on stage at SEO Estonia

Kyle presenting POP's findings on why AI written content won't rank on its own. Source: SEO Estonia

Meet your SEO lead

Your SEO is run by Kyle Roof's team. Here's why that matters.

Kyle Roof has run over 400 experiments on search algorithms across more than a decade. He's widely considered one of the most trusted names in the industry.

Before building PageOptimizer Pro, he ran a multi-7-figure SEO agency charging $5k/month for the same work we now deliver for 10% of that.

The difference isn't the method - the method is the same. The difference is that we built the technology, and now our own tools make us faster, more accurate, and far more efficient than any traditional agency can be. POP Authority is that system, made available for your business.

6,000+
SEO professionals use POP tools daily
400+
Controlled SEO experiments behind RankEngine™
10+ yrs
Running and refining the SEO system
$5k → $555
Same system, fraction of the agency cost
Real businesses · real results

We used this exact same service on our own website.

Here's what happened - and what others are saying.

FEATURED CASE STUDY

From invisible to position #1 and cited by ChatGPT within days.

Watch how we engineered our way from zero traffic to ranking position #1 on Google and being directly cited by ChatGPT - using the same system we run for every POP Authority client.

What our clients say

Google Search Console graph showing clicks and impressions rising after starting POP Authority

"Great SEO product."

James S.

Analytics table showing AI assistant referral traffic from chatgpt.com and copilot.com growing

"Got me into ChatGPT!"

Sundeep C.

Keith Evans
Keith Evans

80% of my ranking success is because of POP.

LinkedIn comments praising POP - 80% of my ranking success is because of POP
Google Search Console performance graph showing 19.5K clicks and 12.9M impressions
Mendy P.

Pages shoot to position 1–3 within days

What I like most about POP are the results. I've had a number of pages shoot to position 1–3 within days of making the recommended updates. I use POP regularly when creating and optimising new and old content.

Capterra
Ken

Woke up with 200 clicks in 1 day!

Email from Ken: I woke up with 200 clicks in 1 day
Paul L.

50% of 370 articles in the Top 5 SERPs

Within a few weeks of using POP, pages stuck on page 2 and 3 for over a year began moving to page 1. As of right now, 50% of my 370 articles are in the Top 5, with 122 in Position 1.

G2
Google Search Console performance graph showing 3.45K clicks and 1.19M impressions
Kalin Marinov

Selling 30 more vehicles per month

I wrote content for 50 US dealerships and optimised with POP. One day I received a thank-you email from the general manager - they were selling an average of 30 more vehicles per month. The results are almost instantaneous.

Google Search Console performance graph showing 5.68K clicks and 2.45M impressions
Rebecca Jones

Top 10 - no backlinks, brand new site

In the short time I've used POP, it's helped me publish articles making the top 10 for their keywords without backlinks or a well-established website. POP has given me the confidence that I can compete in this blogging world.

Cris Carillo
Cris Carillo

Hockey-stick response in traffic

After reworking pages through POP, nearly every page 2 and 3+ listing broke onto page 1. We had a hockey-stick response in traffic - within weeks, this took our company from a good business to an extremely busy, very profitable venture.

Henning Geiler

Page 1 after years stuck on page 3–4

POP was the first SEO software where I could really see what my changes were doing. I reached page 1 for competitive keyphrases where I'd lingered on page 3 or 4 for years. Most importantly, more qualified leads have come in.

Google Search Console performance graph showing 2.89K clicks and 1.71M impressions
Frequently asked

Got questions?
We've got answers.

How long before I see results?

Most clients begin seeing movement in rankings within 60 days after implementation. AI search citation typically follows Google rankings closely. SEO is a medium-to-long-term investment - the results compound over time.

What do I actually need to do?

Very little. You'll join an onboarding call, give us access to your Google Search Console, and review content before it's published. We handle everything else - research, writing, optimisation, publishing, and reporting.

Is this just AI-generated content?

No. Raw AI content does not perform well - this is what many seemingly-similar competitors offer and it performs poorly. Our content is AI-assisted, then engineered, optimised, and human-reviewed using our proprietary POP scoring system. The average page we deliver scores a minimum 80+ out of 100 before it goes live.

What's the difference between this and an SEO agency?

Agencies charge $3,000–$10,000/month, lock you into 6-month contracts, and string you along for years with no tangible ROI. We deliver engineered content every month at a fraction of the cost, with no lock-in contracts, and full transparency on exactly what was produced and why.

Will this work in my industry or city?

Our system works across all local service industries and geographies - trades, medical, legal, real estate, professional services, and more. Your onboarding strategy call will confirm fit before you spend anything beyond the setup fee.

What happens to my content if I cancel?

It's yours. Every piece of content, every strategy document, every silo plan - you own it all. No lock-in on your assets. You can take everything with you.

Do I need the Booster Packs?

Not to start. The base packages build your content foundation first - topical coverage, technical structure, and on-page optimisation. Booster Packs are recommended once your core silo structure is in place and you want to accelerate authority and AI visibility.

What is the $375 setup fee for?

It covers your full website and content audit, keyword research using our TA Score system to identify your fastest path to page one, a 6-month content silo roadmap, and a recorded strategy call with your dedicated SEO Manager. This is the foundation everything else is built on.

What’s the difference between POP Authority & POP White Glove?

POP Authority is a full Done-For-You SEO & AEO service for your business. We take care of your strategy, data-driven research, full implementation and consulting. POP White Glove is a White Label service for agencies to on-sell our services to their clients. You do not get the same level of strategy, service or support.

Kyle Roof
Get started

Ready to stop being invisible?

Book your free 30-minute strategy call and we'll show you exactly what's working - and what's missing - on your site.

Get your first piece of engineered content for just $24.

From $555/month  ·  No contracts  ·  All work is yours to keep