POP Authority 90-Day Visibility Guarantee - Terms

1. What we guarantee, and what we don't

1.1 If the Qualifying Page Set does not achieve Visibility Growth (section 3) within the Guarantee Period, PageOptimizer Pro will continue delivering your subscribed plan at no charge for up to 60 additional days (the "Free Work Period"), or until Visibility Growth is achieved, whichever comes first. The Free Work Period has no cash value, is non-transferable, cannot be exchanged for a refund, credit or other service, and is limited to the standard value of no more than 60 days of the eligible base subscription.

1.2 The Free Work Period is the sole remedy under this guarantee. No refund of fees is offered. You retain full ownership and use of all content produced, whether or not Visibility Growth is achieved. Your subscription has no minimum term and you may cancel at any time under our standard terms; this guarantee does not change that.

1.3 This guarantee covers Google Search impressions on the pages we create or optimize, as defined in section 3. It is not a guarantee of clicks, sessions, traffic, leads, enquiries, conversions, sales, revenue, AI or LLM answer citations, or any specific ranking position for any keyword. Visibility Growth does not require every Qualifying Page to grow. It is achieved when the page-set threshold in section 3.8 is met.

1.4 Why we guarantee visibility and not traffic. We control the strategy, content and optimisation we deliver. We don't control Google's crawling, indexing, canonical or ranking decisions, and we don't control your pricing, brand, reviews, offer or sales process - which is what traffic and revenue actually depend on. So we don't guarantee those. We guarantee a defined visibility benchmark on the pages we build, and a service remedy if we miss it.

2. Eligibility

2.1 The Guarantee Eligibility Check. Before your setup fee is charged or service begins, we carry out a Guarantee Eligibility Check using the criteria in 2.3 and confirm in writing whether the guarantee applies to your account. If we decline, you may proceed with the service without the guarantee at the same price, or cancel at no cost. If a setup fee has already been taken at the point we decline, it is refunded in full.

2.2 Search Console access. The Check and the Guarantee both require verified Google Search Console access granted to PageOptimizer Pro before setup begins, and maintained without interruption throughout the Guarantee Period and any Free Work Period. Without it we cannot benchmark or verify, and the guarantee does not apply.

2.3 Eligibility criteria. Your site is eligible unless one or more of the following applies at the date of the Check:

You became a POP Authority client before 15th August 2026.
Verified Search Console access has not been granted, or the agreed Search Console property has fewer than 90 complete days of usable performance data.
A manual action is recorded in the Search Console Security & Manual Actions report
Organic impressions across the trailing 90 days are below 50% of the preceding 90 days
Fewer than 20 pages are indexed, or fewer than 50% of the valid URLs included in the site’s primary submitted XML sitemap are indexed.
The domain is less than 6 months old and has no indexed footprint
Primary page templates are blocked from crawling, or do not return a successful response.
PageOptimizer Pro may also decline the guarantee where it identifies another material issue that is likely to prevent reliable measurement, crawling or indexing, provided that the reason is explained in writing before the setup fee is charged.

2.4 What the Check does not cover. The Guarantee Eligibility Check is a review of Google Search Console signals only. It is not a backlink audit, a full technical crawl, a domain history review, or a diagnosis of any Google penalty. Passing the Check is not a representation that your site is free of technical, backlink or historical problems.

2.5 One guarantee per domain. Non-transferable. Requires an initial Qualifying Page Set of at least 4 pages (see 3.1). Not available on Booster Packs purchased alone, and Booster Packs are not included in any Free Work Period. Cannot be combined with discounts exceeding 20% of list price. Requires a subscription in good standing with all invoices paid when due.

3. How Visibility Growth is measured

3.1 Campaign Start Date:PageOptimizer Pro confirms in writing that the complete initial Qualifying Page Set, containing at least four pages, has been entered in the Qualifying Page Register. If we have not sent that confirmation within 5 business days of the fourth Qualifying Page being published live, the Campaign Start Date is the date that page was published.

3.2 Guarantee Period - 90 consecutive days from the Campaign Start Date.

3.3 Qualifying Page - a page created or optimised by PageOptimizer Pro under this agreement, published live in the form approved by PageOptimizer Pro, publicly accessible, technically indexable, recorded by us in the Qualifying Page Register, and remaining continuously live, accessible, indexable and materially unaltered for at least 90 consecutive days at the assessment date. Pages that existed before your engagement and were upgraded by us are treated the same as new pages, with measurement running from the date our optimised version is published live.

Qualifying Page Set - all Qualifying Pages at the relevant assessment date. The initial Qualifying Page Set is your first month's content delivery containing at least four pages.

3.4 Measurement windows. For each Qualifying Page, Day 1 is the date PageOptimizer Pro confirms the page is live and meets all qualifying conditions. The Benchmark Window is days 1–30 inclusive. The Measurement Window is days 31–90 inclusive.

3.5 Which impressions count. Impressions are measured in the Google Search Console Performance report for your property, filtered to the exact URL of each Qualifying Page, with Search type set to Web. All countries, all devices, and both branded and non-branded queries are included. Where Google selects a canonical URL other than the Qualifying Page's URL, that page is removed from the Qualifying Page Set and counts neither as grown nor as failed.

3.6 When a page has grown. A page has grown if either:

(a) its average daily impressions in the Measurement Window are at least 125% of its average daily impressions in the Benchmark Window; or
(b) it records at least 30 impressions in total across its Measurement Window.

PageOptimizer Pro applies both tests to every Qualifying Page and reports the result.

3.7 Visibility Growth is achieved when at each reassessment, additional pages that have met all qualifying conditions and have been live for at least 90 days.New published pages may be added to the Qualifying Page Set. These additional pages may count toward the fixed number of grown pages required under section 3.8, but they do not increase that required number.

Worked examples:

Four pages: two required.

Five pages: two required.

Six pages: three required.

Eight pages: four required.

3.8 Source of truth. All measurement is taken from the Google Search Console property for your website, to which both you and PageOptimizer Pro have access throughout. This is the sole and determinative data source, and you can verify any figure we report directly from the same property at any time. Third-party rank trackers, analytics platforms and estimated-traffic tools are not accepted as evidence.

3.9 Our reporting obligation. Within 7 days of the end of the Guarantee Period we send you the assessment showing, for every Qualifying Page, its Benchmark and Measurement Window impressions and whether it has grown.

4. Your obligations

The guarantee is conditional on you:

4.1 Publishing every deliverable live, in full and unaltered, within 14 days of delivery - or granting us publishing access so we can do it for you. If a deliverable is not published within 14 days, the Campaign Start Date and all related measurement dates shift by the same number of days, and we may exclude the affected page from the Qualifying Page Set.

4.2 Keeping all Qualifying Pages continuously published, publicly accessible, returning a valid successful response, accessible to Googlebot, indexable, and available at their approved URLs throughout the Guarantee Period and any Free Work Period. A Qualifying Page must not be noindexed, blocked by robots.txt, password protected, redirected, removed from the agreed domain, or assigned a canonical URL not approved by PageOptimizer Pro.

4.3 Not materially editing the title tags, headings, body content, internal links or schema of Qualifying Pages without our written approval.

4.4 Maintaining our verified Google Search Console access without interruption, on the agreed property.

4.5 Keeping your subscription active, unpaused and paid.

4.6 Notifying us in writing of any site migration, redesign, CMS change, domain change, theme, plugin, hosting, domain, navigation, redirect, canonical or site-structure change, or engagement of another SEO provider working on Qualifying Pages for technical SEO, content changes, internal linking, backlink building, backlink removal, disavowal or other SEO work affecting the website.

5. Page removal, pauses and voiding

5.1 Page-level consequences. If a Qualifying Page is unpublished, de-indexed, moved, redirected, made inaccessible, or materially altered in breach of section 4, that page is removed from the Qualifying Page Set. The guarantee continues in respect of all remaining Qualifying Pages, and the threshold in 3.8 continues to be calculated on the initial Qualifying Page Set.

5.2 Pauses. The Guarantee Period and Free Work Period pauses, day for day, while the site is unavailable or uncrawlable for reasons outside our control, or while we are awaiting a response to a written request from us that states a deadline and is required for us to proceed.

5.3 Voiding. The guarantee is void if: cumulative paused days exceed 30; your subscription is paused, cancelled or falls into arrears; required Google Search Console access is unavailable for more than 7 cumulative days; information provided during the Guarantee Eligibility Check was materially false or incomplete; the site is de-indexed site-wide; a site migration or domain change occurs without the notice required by section 4.6; you or another provider make changes that materially affect the Qualifying Pages, the website’s ability to rank, or our ability to measure the guarantee; a material breach of section 4 is not corrected after written notice; you initiate a chargeback or payment dispute; a Google manual action occurs during the Guarantee Period or Free Work Period; or you refuse access, information or cooperation reasonably required for us to deliver the service or assess the guarantee.

Where the guarantee is void, no Free Work Period, refund, service credit or other remedy is due under this guarantee, except where required by applicable law.

6. Claims and the Free Work Period

6.1 Claims must be submitted in writing within 21 days of the date we send the assessment under 3.10. Claims outside this window are not accepted.

6.2 PageOptimizer Pro will review the claim, customer compliance, eligibility status and Search Console calculation. If the claim is accepted, the Free Work Period begins on the customer’s next normal subscription renewal date. It does not apply retrospectively to invoices already issued or paid.

6.3 The Free Work Period includes the standard monthly content volume of the eligible base plan approved at the Campaign Start Date, or the customer’s current lower plan if the subscription was later downgraded. A later upgrade does not increase the free-service entitlement.

6.4 If Visibility Growth has not been achieved by the final day-60 reassessment, the Free Work Period ends automatically. Normal billing resumes at the next billing cycle unless the customer cancels under the standard subscription terms. No further free work, refund, credit or compensation is due under this guarantee.

7. Exclusions

7.1 This guarantee does not cover paid search, performance of pages outside the Qualifying Page Set, conversions or revenue, search engines other than Google, or AI or LLM answer citations.

7.2 This guarantee does not apply to results materially affected by events outside PageOptimizer Pro's reasonable control, including:

Google core, spam, ranking, indexing or reporting changes
Google's crawling, indexing and canonical decisions
Changes to Google Search Console data, methodology or availability
Site-wide technical, hosting, DNS, CDN, security or malware events
Changes made by you, your developers, or other agencies
Seasonality, market demand, search behaviour, and competitor activity
Force majeure: Where an excluded event materially affects a page, campaign or measurement, PageOptimizer Pro may reasonably pause or extend the applicable period, remove the affected page, adjust the calculation, or declare the guarantee inapplicable. We will explain the decision in writing.
Changes to or problems with the website’s backlink profile, including lost links, harmful links, new link-building activity, backlink removals, disavowals, link-related penalties or off-site SEO work by the customer or another provider.

7.3 Nothing in these terms limits any rights you have under applicable consumer law.