There’s a POP plan designed for you.

Get started with a 7 day free trial.

Single user plans

Premium
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$38 / month
Best for a simple site
POP Reports credits per month
40
POP EEAT, AI Writer, NLP, Watchdog credits
Unlimited domains
Yes
Access to POP AI Writer
Yes
Basic
7-day free trial
$27 / month
For those getting started
POP Reports credits per month
20
POP EEAT, AI Writer, NLP, Watchdog credits
Unlimited domains
Yes
Access to POP AI Writer
Yes
* subject to our Fair Use Policy
Compare plan features
Features
Unlimited
Premium
Basic

Included monthly POP Reports

If you are on the Unlimited plan, you can run and re-run POP reports and POP Watchdog reports an unlimited number of times. You will also get 50 monthly POP Credits to run EEAT, NLP and AI Writer reports.

Premium and Basic users can use monthly allocated credits as they'd like and split them between running and re-running POP reports, POP Watchdog, EEAT, NLP and AI Writer reports

Unlimited runs and re-runs*+ you also get 50 monthly POP credits

40

20

Edit in Wordpress (and other website editors)
Get POP recommendations directly where you edit in Wordpress and other platforms without using a plugin
Edit in Google Docs
Get POP recommendations directly in Google Docs for easy content editing
Number of sub-accounts (Team plans only)
This number shows how many sub-accounts (employees, contractors, freelancers, VAs) you can grant access to specific parts of your project
-
-
-
Project level access for employees / client (Team plans only)
Team plan holders can grant individuals access to select parts of their project. That means employees can work on specific projects within the team dashboard
-
-
-
Secret Key
Give your content writers access to recommendations without giving them access to your account
-
-
Excel bulk project submission (Team plans only)
Team plan holders are able to bulk upload POP inputs in spreadsheet format
-
-
-
POP AI Writer
Put POP AI Writer to work on both generating brand new optimized content AND optimizing your existing content pieces
Google NLP
In the Google NLP API dashboard, you can find the entities and categories that Google has identified for your content, as well as the content of your competitors
E-E-A-T analysis
Optimize and improve Experience, Expertise, Authority and Trust (E-E-A-T) factors on your website to protect yourself against Google's quality updates
Content Editor
With the Content Editor you can edit the content of your target page directly in POP and re-run it after you are done editing. Once you have reached a good score, you can copy and paste the content from POP to your target page
Page structure suggestions
Page structure suggestions help create a perfectly optimized page from scratch. They include competitor averages for tags, images, videos and much more
Downloadable reports
You can download several POP reports at once
White label PDF reports (Team plans only)
You can download beautifully designed PDF reports with your company branding
-
-
-
SERP Display
Exact keywords recommendations
POP will tell you where you should use your exact keyword and how many times you should use it
Variation words
POP will recommend variation words to use that are critically important to your target keyword or keyword phrase
Focus recommendations & max recommendations
POP will give you recommendations to follow if you want to be more aggressive with your optimization tweaks
LSI terms
LSI keywords are conceptually related terms that search engines use to deeply understand content on a page
Schema optimization recommendations
In POP, you can see what type of schema your competitors are using and get recommendations on how to improve your own schema
Current vs target word count
POP will show you the target word count which is based on your competitors
LSI/NLP/TF-IDF Scoring
POP runs through different filtering processes to get down to terms where LSI/NLP/TF-IDF are in relative agreement
Supports 61 languages
POP currently supports 61 languages
Competitor Display
Automatic competitor search
POP runs through different filtering processes to get down to terms where LSI/NLP/TF-IDF are in relative agreement
Focus competitors
POP runs through different filtering processes to get down to terms where LSI/NLP/TF-IDF are in relative agreement
Support
Live support
POP live support is available Mo-Fr from 9 am to 1 pm (GMT -7)
Weekly Live Workshops
During these free workshops our POP specialist will train you in the most advanced methods for optimizing easily and with maximum traffic gains

Team plans

Team plans start at 5 sub-accounts. You can add as many sub-accounts as you need for $10 / month or $100 / year.

5 sub-accounts monthly
_
$120 / month
Best for teams
Additional seats can be added
Yes
POP Reports credits per month
Unlimited*
Unlimited domains
Yes
Access to POP AI Writer
Yes
POP EEAT, AI Writer, NLP, Watchdog credits
120
$1200 / year
Save 16%
Best for teams
Additional seats can be added
Yes
POP Reports credits per month
Unlimited*
Unlimited domains
Yes
Access to POP AI Writer
Yes
POP EEAT, AI Writer, NLP credits
120
* subject to our Fair Use Policy
Features
Team plans

Included monthly POP Reports

If you are on the Teams plan, you can run and re-run POP reports and POP Watchdog reports an unlimited number of times. You will also get 120 monthly POP Credits to run EEAT, NLP and AI Writer reports.

120

Edit in Wordpress (and other website editors)
Get POP recommendations directly where you edit in Wordpress and other platforms without using a plugin
Edit in Google Docs
Get POP recommendations directly in Google Docs for easy content editing
Number of sub-accounts (Team plans only)
This number shows how many sub-accounts (employees, contractors, freelancers, VAs) you can grant access to specific parts of your project
Project level access for employees / client (Team plans only)
Agency plan holders can grant individuals access to select parts of their project. That means employees can work on specific projects within the Agency dashboard
Secret Key
Give your content writers access to recommendations without giving them access to your account
Excel bulk project submission (Team plans only)
Agency plan holders are able to bulk upload POP inputs in spreadsheet format
POP AI Writer
Put POP AI Writer to work on both generating brand new optimized content AND optimizing your existing content pieces
Google NLP
In the Google NLP API dashboard, you can find the entities and categories that Google has identified for your content, as well as the content of your competitors
E-E-A-T analysis
Optimize and improve Expertise, Authority and Trust (E-A-T) factors on your website to protect yourself against Google's quality updates
Content Editor
With the Content Editor you can edit the content of your target page directly in POP and re-run it after you are done editing. Once you have reached a good score, you can copy and paste the content from POP to your target page
Page structure suggestions
Page structure suggestions help create a perfectly optimized page from scratch. They include competitor averages for tags, images, videos and much more
Downloadable reports
You can download several POP reports at once
White label PDF reports (coming soon) (Agency plans only)
You can download beautifully designed PDF reports with your company branding
SERP Display
Exact keywords recommendations
POP will tell you where you should use your exact keyword and how many times you should use it
Variation words
POP will recommend variation words to use that are critically important to your target keyword or keyword phrase
Focus recommendations & max recommendations
POP will give you recommendations to follow if you want to be more aggressive with your optimization tweaks
LSI terms
LSI keywords are conceptually related terms that search engines use to deeply understand content on a page
Schema optimization recommendations
In POP, you can see what type of schema your competitors are using and get recommendations on how to improve your own schema
Current vs target word count
POP will show you the target word count which is based on your competitors
LSI/NLP/TF-IDF Scoring
POP runs through different filtering processes to get down to terms where LSI/NLP/TF-IDF are in relative agreement
Supports 61 languages
POP currently supports 61 languages
Competitor Display
Automatic competitor search
POP runs through different filtering processes to get down to terms where LSI/NLP/TF-IDF are in relative agreement
Focus competitors
POP runs through different filtering processes to get down to terms where LSI/NLP/TF-IDF are in relative agreement
Support
Live support
POP live support is available Mo-Fr from 9 am to 1 pm (GMT -7)
Weekly Live Workshops
During these free workshops our POP specialist will train you in the most advanced methods for optimizing easily and with maximum traffic gains
OPTIONAL ADD-ONS

POP Credits pricing

POP Credits are used to run certain POP features. All plans include some POP Credits each month. Additional credits can be purchased to unlock features in bundles of 10, 25, 50, 100 & 500. Credits do not expire.

  • POP Watchdog
  • Google NLP
  • EEAT reports
  • POP AI Writer
  • POP run / POP re-run
Credits bundle price
$15.00
A bundle of 10 credits costs $15.00.
$32.50
A bundle of 25 credits costs $32.50.
$60.00
A bundle of 50 credits costs $60.00.
$100.00
A bundle of 100 credits costs $100.00.
$450.00
A bundle of 500 credits costs $450.00.
$800.00
A bundle of 1 thousand credits costs $800.00.

POP Credits exchange rates

POP AI Writer

NEW CONTENT

1,000 words of new & original optimized content

4 POP Credits

CUSTOM CONTENT*

Generate or regenerate optimized title section / H1

1 POP Credit

CUSTOM CONTENT*

Generate or regenerate list of optimized sub- headings

1 POP Credit

CUSTOM CONTENT*

Write or re-write an optimized paragraph text

1 POP Credit

CUSTOM CONTENT*

List, table, FAQs, meta description, introduction and conclusion paragraph

1 POP Credit

* Each custom AI generated article includes 5 free regeneration credits.

Other Tools

POP run*

2 POP Credits

POP re-run*

1 POP Credit

POP Watchdog run*

1 POP Credit

Google NLP run

2 POP Credits

E-E-A-T Report

1 POP Credit

* If you are on the Unlimited or Teams plans, you can run, re-run POP reports and POP Watchdog an unlimited number of times.

FAQs

How do POP Credits work?
How does POP compare to other on page tools?
How soon can I expect results?
Does POP work in my language?
Where should I start in POP?
Where can I learn more about how to use POP?
What is POP AI Writer and how to use it?
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Works in any language & alphabet.