What text is included in POP's word count?

POP counts text that appears inside visible HTML tags.

Examples include text inside tags such as:

• <p>
• <li>
• <h1>
• <a>
• <table>

POP counts visible text regardless of where those tags appear on the page because its testing indicates that Google considers important terms across the page.

POP does not count text inside certain non-visible or embedded tags such as <script>, <video>, and <iframe>.

Text placed directly inside a <div> without another visible HTML element, such as a paragraph tag, is also not counted.