What Is Anchor Text / How Can I Add Anchor Text to My Page?

Anchor text is the clickable text used in a link.

You can add anchor text to a page through:

1. Internal links to other pages on your site.
2. Outbound links to relevant authoritative resources.
3. Jump links that move users to another section of the same page.
4. A table of contents.

Navigation links can also contribute anchor text, although contextual links within the page body are generally more useful for this purpose.