POP TA (Trust & Authority) Score
The POP TA Score™ is POP’s proprietary measure of how strong a website currently appears in Google’s organic search ecosystem. Instead of relying only on third-party authority estimates, POP uses real organic performance data to help determine which keyword opportunities are realistic for the site right now.
Why it matters
The score helps POP prioritize keyword opportunities, identify terms that may be easier to win, and build silo strategies around the site’s current level of trust and authority.
How it works
POP analyzes performance data from Google Search Console and uses it to calculate the TA Score. The platform then uses the score automatically when generating keyword and silo recommendations.
Why It Matters
Most keyword research tools treat all sites the same. We don’t.
By knowing your site’s current strength, we can:
- Identify keywords your site can win with minimal effort
- Build silos that accelerate growth
- Prioritize opportunities that align with your actual potential
How It Works (Simplified)
Behind the scenes, we analyze your site’s performance using real data from Google Search Console to calculate your POP TA Score™. This score drives the keyword and silo strategies we recommend.
You don’t need to do anything — the POP platform uses this automatically to guide your growth.