Next Gen EEAT Signals
NextGen EEAT is POP's AI-assisted content-quality analysis based on the concepts in Google's Search Quality Rater Guidelines. It evaluates a page across Experience, Expertise, Authoritativeness, and Trustworthiness.
The tool uses an 80-point checklist, with 20 questions for each EEAT area. It reviews whether the content demonstrates subject-matter knowledge, first-hand experience, external recognition, transparency, security, accuracy, useful examples, current information, and other quality indicators.
Expertise
Looks for qualifications, technical depth, clear explanations, research, case studies, accurate information, and thoughtful coverage.
Experience
Looks for first-hand examples, personal participation, practical advice, authentic detail, and evidence of ongoing engagement.
Authority
Looks for industry recognition, citations, awards, speaking engagements, community participation, and validation from other reputable sources.
Trust
Looks for transparency, secure browsing, clear contact information, responsible monetization, accurate claims, and other signals that make a site dependable.