Keyword Strategy Tool

The Keyword Strategy Tool is designed for starting keyword research from scratch. You can enter up to 10 target keywords or topics and up to 20 competitor URLs to generate clusters of relevant keywords.

POP builds those clusters using Google suggestions, People Also Ask, related terms, AI-generated ideas, and competitor data.

Refine the clusters

You can filter by intent and keyword type, exclude clusters, or remove individual keywords. The AI cluster feature can also identify likely top-level and supporting keywords automatically.

Get keyword data

After selecting keywords, click Get Keyword Data to retrieve search-volume trends, keyword difficulty, current rank and ranking URL, Keyword Score, SEO Competitiveness Index, All in Title, and Keyword Golden Ratio.

Build the content strategy

Use Analyze with AI to classify keywords into top-level and supporting pages. You can still adjust the recommendations manually before downloading the data or moving into content creation.

For top-level pages, POP generally recommends a Keyword Score of 45 or higher. For supporting topics, a KGR of 2.5 or lower is preferred.