An Explanation of the Metrics in the Keyword Insight Tool

The Keyword Insight Tool generates a set of metrics to help evaluate keyword competitiveness and ranking potential.

• Monthly searches low / high: estimated lower and upper ranges for monthly search volume.
• Difficulty score: an estimate of how hard it is to rank in the top results.
• Current rank: your present Google ranking position for the keyword.
• Current ranking URL: the URL from your site currently ranking.
• Competition strength: an estimate of the competitive environment around the keyword.
• Keyword Golden Ratio: a metric used to identify lower-competition keyword opportunities.
• Keyword Score: POP’s proprietary weighted score combining search volume, competition, and keyword difficulty.
• SEO Competitiveness Index: a proprietary measure using title optimization frequency and backlink-anchor relevance.
• All in Title: the number of pages using the exact keyword in the title tag.

After running Analyze with AI, POP can also classify keywords into top-level and supporting-page types to help build a content silo.