How to SEO your WPBakery website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for WPBakery Overview:

Wanna boost your site’s search rankings with WPBakery? Our SEO for WPBakery overview covers it!

Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to help you with your SEO.

You wouldn’t be here if you weren’t looking for tips on how to SEO your WPBakery website, so that’s what I’m going to show you.

I’m not going to overwhelm you with an entire SEO program, instead, today, I’m just going to teach you how optimize the most important pages of your website for search engines, it’s like the 80/20 of SEO and requires no SEO or technical experience. As long as you have a basic understanding of WPBakery, and a spare 30 minutes, you’re good!

Kyle Roof

On Page SEO for WPBakery

Unlock the potential of your website with on page SEO for WPBakery!

On page SEO, which I like to call the meat & potatoes of SEO, is a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

What is on page SEO

Want to rank higher on search engines with your WPBakery page builder? On page SEO is your go-to strategy!

On Page SEO is exactly what it sounds like - implementing search engine optimisation techniques on your web pages. It’s everything that’s happening on your site - content, code, elements. 

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

it's not just about cramming your content with keywords. WPBakery SEO isn't only about adding new elements to your page. Instead of overstuffing your site with engine optimization jargon, focus on what actually matters. It's not about buying a pricey license or relying solely on an SEO plugin. Search engines are smarter than that! WPBakery SEO doesn't mean ignoring your theme’s design either. Also, it's not about skipping custom elements that enhance user experience. Successful SEO WPBakery means balancing content and technical tweaks to ensure search engines love your site!

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your WPBakery website?

So, what will you need to SEO your WPBakery website?

  • A website built on WPBakery (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

WPBakery & POP

In this tutorial, you will be using a combination of both WPBakery and POP to do your SEO.

When it comes to optimizing your WPBakery page builder for search engines, PageOptimizer Pro (POP) makes it a breeze. Whether you’re new to WordPress or a seasoned pro, POP's easy integration with the WPBakery page builder elevates your SEO game, making it an indispensable tool for digital marketing and seamless site management.

What is POP?

PageOptimizer PRO (POP) is a powerful SEO tool that helps you optimize your site quickly. If you're using the WPBakery Page Builder, you're in luck because POP works seamlessly with it.

POP takes the guesswork out of creating web pages for search engines such as Google. Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your WPBakery, but I’ll be showing you the step-by-step.

Why use POP?

Wondering why you should use PageOptimizer PRO (POP) with WPBakery Page Builder?

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

POP is a game changer for WPBakery SEO. It uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page.

It will then help you create or update the page content in a best-practice, SEO manner.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


WPBakery SEO Tutorial

This WPBakery SEO tutorial will guide you on how to optimize your WPBakery’s page builder in under 30 minutes.


Ready to amp up your WPBakery SEO game? First, you need to select a POP plan.

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with WPBakery, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

Try POP today for $34 $29

* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

When it comes to optimizing your WPBakery website, there are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your WPBakery website using your web editor.

And walah! SEO perfection in 30 minutes.

1. Score your page's SEO using POP

Ready to ace your WPBakery SEO game? Start by scoring your page's SEO using PageOptimizer PRO (POP).

Login to your WPBakery

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on WPBakery SEO with POP

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your WPBakery page

Alright, let’s get to the good stuff! After using PageOptimizer PRO (POP) to do the hard work, it’s time to add your newly optimized content into your WPBakery page builder.

There are multiple ways to transfer your content from POP AI to your WPBakery page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If WPBakery allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in WPBakery. 

4. Check the content using the POP Chrome Extension

Ready to up your WPBakery SEO game? It's time to check your content with the POP Chrome Extension.

We want to ensure that the amazing SEO you did inside the POP AI is reflecting on your actual web page.

POP Chrome Extension. Download for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the WPBakery editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using WPBakery.

With your WPBakery page builder and PageOptimizer PRO, you've easily tackled the SEO process in no time. This means your site is ready to climb search rankings by optimizing content SEO for search engines.

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

Ready to take your WPBakery page builder to the next level? Our advanced SEO bonus is perfect for mastering WPBakery SEO.

Bonus 1: Monitor your website using Google Search Console

For ultimate SEO success, integrating Google Search Console with your WPBakery page builder site is a must. This invaluable tool helps you track how search engines see your website and lets you identify issues affecting your WPBakery SEO.

Google Search Console is the best platform to measure growth in SEO metrics over time. I highly recommend you install this on your site and learn the basics to track your SEO performance

Bonus 2: Setup SEO Alerts using POP Watchdog

Want to keep an eye on your WPBakery page builder’s SEO? With POP Watchdog, setting up SEO alerts for your website SEO is super easy.

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

As a bonus for mastering WPBakery SEO, we've got an awesome freebie for you! In the Ultimate On Page SEO Workflow course, I will guide you through my full on page SEO process as we build our first content silo together using POP and your website builder.

Start course (no sign-in required)

Frequently Asked Questions

Got questions about SEO WPBakery using WPBakery Page Builder? You're in the right place!

FAQs Accordion Menu
How does WPBakery Page Builder's SEO toolkit assist in optimizing content for social media sharing?

WPBakery Page Builder's SEO toolkit includes a feature for creating social media sharing previews, which allows users to optimize how their content appears when shared on platforms like Facebook and X. This feature enables users to customize the appearance of their content, ensuring that it is visually appealing and compelling. By generating previews, users can adjust images, titles, and descriptions to maximize engagement and drive more traffic to their site. This ensures that the shared content not only looks professional but also attracts clicks and interactions from social media audiences, thereby enhancing overall SEO performance and online visibility.

How does WPBakery's drag-and-drop functionality benefit SEO?

WPBakery's drag-and-drop functionality allows users to easily create optimized layouts and designs without needing to code. This efficiency speeds up page construction, reduces the time to launch, and positively impacts indexing times, all of which are crucial for improving SEO performance.

What makes WPBakery a versatile tool for creating SEO-friendly websites?

WPBakery's versatility stems from its compatibility with any WordPress theme, dual editing modes (frontend and backend), extensive template library, and integration with popular SEO plugins like Yoast. These features enable users to create visually appealing, well-structured, and fast-loading websites that are optimized for search engines.

What integrations does WPBakery Page Builder offer for SEO enhancement?

WPBakery Page Builder seamlessly integrates with popular WordPress plugins. These integrations enhance website optimization by offering features such as comprehensive SEO management, customizable content fields, and user-friendly contact forms. By leveraging these integrations, users can strengthen their website's SEO performance and improve search engine visibility.

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