How to SEO your Wix website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for Wix Overview:

Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to help you with your SEO.

Wanna get your Wix website ranking high on Google Search in no time? Let’s dive into SEO for Wix! Proper search engine optimization (SEO) can transform your Wix site’s visibility. Wix SEO isn’t rocket science, and with the right SEO tools and techniques, you can totally nail it.

I’m not going to overwhelm you with an entire SEO program, instead, today, I’m just going to teach you how optimize the most important pages of your website for search engines, it’s like the 80/20 of SEO and requires no SEO or technical experience. As long as you have a basic understanding of Wix, and a spare 30 minutes, you’re good!

Kyle Roof

On Page SEO for Wix

On-page SEO for your Wix website is crucial for ranking higher on search engines.

You’re going to be learning what I like to call the meat & potatoes of SEO. It’s a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

What is on page SEO

On page SEO is a crucial part of boosting your Wix website on search engines. It involves optimizing individual pages on your site to rank higher and earn more relevant traffic. Whether you’re working on a new Wix site or updating an existing one, focusing on on-page SEO ensures you’re maximizing your site’s potential in Google search results.

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

On-page SEO isn't about just stuffing keywords like "wix seo" or "local seo" into your content. Search engines like Google Search look for natural keyword use and relevance. On-page SEO also isn't a substitute for technical SEO or keyword research. While on-page SEO focuses on elements like SEO features in your content, structured data, and proper titles, it doesn't cover everything. It’s part of a broader seo setup including technical SEO and ongoing monitoring.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your Wix website?

Wondering what you’ll need to SEO your Wix website?

  • A website built on Wix (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

Wix & POP

In this tutorial, you will be using a combination of both Wix and POP to do your SEO.

If you're looking to turbocharge your Wix SEO, PageOptimizer Pro (POP) is your secret weapon. It's a breeze to enhance your Wix site's search engine optimization and boost your visibility on search engines with POP.

What is POP?

PageOptimizer Pro, or POP, is an incredibly valuable on page SEO tool, perfect for beginners. From on-page seo improvements to detailed insights, POP offers unmatched benefits for your Wix website, ensuring you stand out in the crowded search engine landscape.

POP takes the guesswork out of creating web pages for search engines such as Google. Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your Wix website, but I’ll be showing you the step-by-step.

Why use POP?

When it comes to seo marketing for your Wix website, using the right seo tools is crucial. PageOptimizer Pro (POP) is your go-to for on-page seo, making the seo setup process quick and effective.

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

Why? POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page.

It will then help you create or update the page content in a best-practice, SEO manner.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


Wix SEO Tutorial

Looking to boost your Wix website's performance on search engines? You're in the right spot! In this Wix SEO tutorial, we'll dive into the essential steps for effective SEO for Wix. Follow along, and you'll master Wix SEO in no time, enhancing your site's visibility and reach.


Ready to dive into SEO marketing and take your Wix site to the next level? First, select a PageOptimizer Pro (POP) plan that suits your needs.

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with Wix, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

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* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

When diving into the on-page SEO for your Wix website, there are a few things to keep in mind to make your site stand out in google search and other search engines.

There are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your Wix website using your web editor.

And walah! SEO perfection in 30 minutes.

1. Score your page's SEO using POP

To get started, scoring your SEO for Wix is a breeze with POP.

Login to your Wix

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on Wix SEO with POP

Dive into our step-by-step video tutorial on Wix SEO with POP. Whether you're new to SEO marketing or a pro, our easy-to-follow steps make SEO setup a breeze.

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your Wix page

Here's where the magic happens! Once you've done your keyword research and leveraged POP, it's time to bring that SEO goodness to your Wix website.

There are multiple ways to transfer your content from POP AI to your Wix page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If Wix allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in Wix. 

4. Check the content using the POP Chrome Extension

Now that you've added your optimized content to your Wix website, it’s time to check it using the POP Chrome Extension.

POP Chrome Extension. Download for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the Wix editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using Wix.

With PageOptimizer Pro, getting your Wix site SEO ready is a breeze. Leveraging SEO tools and optimizing on-page SEO is super simple. With SEO features and tips from POP and your technical SEO setup done right, your SEO for Wix journey's off to a stellar start!

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

Let's dive into some advanced SEO tips that you can use to supercharge your Wix website. With these SEO features, your Wix website will dominate Google Search results.

Bonus 1: Monitor your website using Google Search Console

Wanna make sure your Wix website’s SEO setup is on point? Then you gotta use Google Search Console! This tool is a goldmine for tracking how search engines view your site.

Google Search Console is the best platform to measure growth in SEO metrics over time. I highly recommend you install this on your site and learn the basics to track your SEO performance

Bonus 2: Setup SEO Alerts using POP Watchdog

Want to stay ahead in SEO for Wix? Setup SEO alerts using POP Watchdog, one of the best seo tools around. By adding this tool to your seo for wix strategy, you're taking a huge step toward mastering the nuances of search engine optimization.

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

Don't miss out on taking the free Ultimate On Page SEO Workflow course! It covers essential on-page SEO strategies that'll level up your Wix site. Whether you're new to SEO marketing or need a refresher, this course is your ultimate guide to making your site shine on search engines. I will guide you through my full on page SEO process as we build our first content silo together using POP and your website builder.

Boost your Wix website's on-page SEO with this step-by-step guide!

Start course (no sign-in required)

Frequently Asked Questions

Got questions about SEO setup for your Wix website? We’ve got answers! Unleash the potential of your site with killer SEO setup tips!

FAQs Accordion Menu
How can I use the Wix SEO Setup Checklist to improve my website's SEO?

The Wix SEO Setup Checklist provides a tailored plan to optimize your website based on your business details. It guides you through essential SEO actions like setting meta titles and ensuring mobile responsiveness, helping you align your content with SEO best practices to enhance your website's visibility on search engines like Google and Bing.

Why is using long-tail keywords important for my Wix website's SEO?

Long-tail keywords are crucial because they are less competitive and more specific than shorter keywords, making it easier for your website to rank higher in search engine results. These keywords align closely with the exact queries potential customers might use, improving your chances of attracting targeted traffic to your site.

What are the benefits of having a mobile-friendly Wix website for SEO?

Having a mobile-friendly website is essential as it greatly influences your SEO ranking. Google prioritizes mobile-friendly sites in its search results to cater to the increasing number of users accessing the internet via mobile devices. A mobile-optimized site ensures a better user experience, leading to higher engagement and potentially better conversion rates.

How can submitting a sitemap help my Wix website's SEO?

Submitting a sitemap to search engines like Google through the Google Search Console helps search engine bots navigate and index your website more efficiently. A sitemap outlines the structure of your site, showing the relationships between pages and content, which facilitates faster and more accurate crawling, boosting your SEO efforts.

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