How to SEO your Gutenberg website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for Gutenberg Overview:

Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to help you with your SEO.

If you're looking to improve your Gutenberg website's SEO game, you've come to the right place. In this guide, we'll give you a quick SEO overview specifically tailored for Gutenberg. When we talk about SEO, we're referring to the strategies that help your website rank higher on search engines.

I’m not going to overwhelm you with an entire SEO program, instead, today, I’m just going to teach you how optimize the most important pages of your website for search engines, it’s like the 80/20 of SEO and requires no SEO or technical experience. As long as you have a basic understanding of Gutenberg, and a spare 30 minutes, you’re good!

So, if you're ready to boost your page's performance, stick around. This is your go-to resource for mastering SEO for your Gutenberg website.

Kyle Roof

On Page SEO for Gutenberg

On Page SEO, which I like to call the meat & potatoes of SEO, is all about making your site shine in search results! Optimizing your SEO for Gutenberg might seem daunting, but it doesn't have to be. With the right approach, you can get your Gutenberg site SEO-ready in just 30 minutes!

It’s a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

What is on page SEO

On-page SEO, also known as on-page optimization, is all about tweaking each page on your website to boost your rankings and attract more visitors. It's like giving your content a makeover so search engines can easily understand it. Think of it as a way to make your text, images, and layout look appealing to both your audience and search engines. When you perform on-page SEO correctly, you'll see improvements in search engine results. And the great thing is, with tools like PageOptimizer Pro (POP), you can make this whole optimization process quicker and more effective. So, let's dive into on-page SEO and start optimizing your Gutenberg website effortlessly!

What are some of the on-page elements you can optimise?

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

On-page SEO isn't about trying to trick search engines with keyword stuffing or shady practices. Instead, it’s about genuine site optimization by enhancing user experience and delivering valuable content. It’s not just about tweaking metadata alone; it's a comprehensive approach to search engine optimization. Real optimization goes beyond mere site speed fixes or random backlink strategies. It’s important to understand that technical SEO elements like sitemaps and robots.txt don’t fall under on-page SEO. The essence of on-page SEO is refining your site’s content and structure in a way that naturally boosts your site's search engine rankings.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your Gutenberg website?

  • A website built on Gutenberg (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

Gutenberg & POP

In this tutorial, you will be using a combination of both Gutenberg and POP to do your SEO.

When it comes to supercharging your Gutenberg website’s SEO, POP what you need. It’s like having an SEO expert right at your fingertips! With this powerhouse combination of Gutenberg and POP, you'll be optimizing your website in no time.

What is POP?

POP stands for PageOptimizer Pro, and it's a powerful SEO tool that helps you ramp up your on-page SEO game for your Gutenberg website in no time. It’s specifically designed to analyze your content and provide actionable insights and recommendations for optimization. With POP, you don’t need to be an SEO expert to see significant improvements in your site's rankings.

POP takes the guesswork out of creating web pages for search engines such as Google, and it works perfectly with Gutenberg. Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your Gutenberg website, but I’ll be showing you the step-by-step.

Why use POP?

Wondering why you should use POP for your Gutenberg website?

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

With POP, you're getting a top-notch SEO tool that's easy to use. By optimizing your content, POP ensures your pages rank higher, driving more traffic. You don't have to be an SEO guru—POP's straightforward process makes it simple. Whether you're updating existing content or creating new posts, POP's got your back. You'll see improved on-page SEO, making your site more visible.

POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings. POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page. It will then help you create or update the page content in a best-practice, SEO manner.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


Gutenberg SEO Tutorial

Dive into our simple Gutenberg SEO Tutorial and learn how to optimize your content using Gutenberg in under 30 minutes. SEO for your Gutenberg site has never been easier! We’ll walk you through the essential steps to make sure your post shines in search results. Don't worry, this Gutenberg SEO guide is beginner-friendly and quick to follow. Get started now and watch your Gutenberg content climb the rankings!


To get started with optimizing your Gutenberg website in no time, you’ve gotta select a POP plan that matches your needs.

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with Gutenberg, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

Try POP today for $34 $29

* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

When it comes to on-page SEO for your Gutenberg website, the process might seem daunting, but it doesn't have to be!

There are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your Gutenberg website using your web editor.

And walah! SEO perfection in 30 minutes.

1. Score your page's SEO using POP

First things first, to nail your Gutenberg site’s SEO, you’ve got to score your page using PageOptimizer Pro (POP). This tool’s a game-changer for anyone looking to boost their on-page SEO without spending hours on it. Simply pop the URL of your Gutenberg page into POP and let it analyze your content. Within moments, you’ll get actionable tips to improve your SEO score. Fine-tune your headings, keywords, and overall content based on POP’s recommendations for perfect optimization. In no time, you’ll see a better page score which means enhanced visibility on search engines.

Login to your Gutenberg

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on Gutenberg SEO with POP

Dive into our step-by-step video tutorial on Gutenberg SEO with POP.

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your Gutenberg page

Now that you've done a stellar job optimizing your content with POP, it's time to add it to your Gutenberg page.

There are multiple ways to transfer your content from POP AI to your Gutenberg page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If Gutenberg allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in Gutenberg. 

4. Check the content using the POP Chrome Extension

Now that you’ve optimized your content with POP, it’s time to check it using the POP Chrome Extension. Don’t skip this step! It ensures your content is fully optimized, giving you a higher chance of ranking better.

POP Chrome Extension: Download for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the Gutenberg editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using Gutenberg.

Seriously, how cool is that? Using POP makes SEO on your Gutenberg site a breeze. You don’t need to be an SEO guru to make your pages shine. By following this guide, you’ve successfully learned how to implement on-page SEO with Gutenberg and POP. It’s incredibly straightforward, right? Whether you're a beginner or a seasoned pro, optimizing your Gutenberg page with POP ensures you rank higher and attract more visitors. So, what are you waiting for? Give your pages that much-needed SEO boost with POP and watch the magic happen!

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

Ready to take your advanced SEO game up a notch? In this bonus section, we'll dive into how to monitor your website's performance and set up an efficient SEO setup.

Bonus 1: Monitor your website using Google Search Console

Wanna keep track of your website's performance effortlessly? The trick is to monitor your site using Google Search Console!

Google Search Console is the best platform to measure growth in SEO metrics over time. I highly recommend you install this on your site and learn the basics to track your SEO performance

Bonus 2: Setup SEO Alerts using POP Watchdog

Ready to take your SEO game up a notch? With POP Watchdog, you can setup SEO alerts that keep you in the loop on crucial changes.

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

As a bonus, we've got something special for you: the free Ultimate On Page SEO Workflow course! If you've been wondering how to get your Gutenberg site optimized quickly, this course has got you covered. It’s a comprehensive guide that’ll walk you through every step of on-page SEO.

Start course (no sign-in required) and watch your SEO skills skyrocket!

Frequently Asked Questions

Got some burning questions about SEO for your Gutenberg website? We've got you covered! Check out our FAQ section where we tackle the most common queries.

FAQs Accordion Menu
How does Gutenberg's functionality enhance SEO for Wordpress sites?

Gutenberg enhances SEO by providing a block-based editor that simplifies content creation and organization. It supports SEO-friendly features like alt tags for images, anchor links for quick navigation, and easy insertion of SEO-optimized structures such as tables and headers. Additionally, its compatibility with most WordPress themes ensures that site design adheres to SEO best practices.

Does Gutenberg's block editor impact site speed and SEO performance?

Gutenberg is designed to have minimal impact on site speed, which is crucial for SEO. Its efficient code structure and the ability to add only necessary blocks help in maintaining optimal performance. Additionally, since it is integrated into WordPress, it avoids the potential bloat associated with some third-party page builders that can slow down your site.

Can Gutenberg be integrated with SEO plugins?

Yes, Gutenberg works seamlessly with SEO plugins. These plugins can further enhance the SEO capabilities of your site by providing additional features like metadata management, sitemap generation, and real-time content analysis, all directly within the Gutenberg editor.

How does Gutenberg compare to other builders in terms of SEO?

Like other builders, Gutenberg can be optimized for good SEO practices, but Gutenberg's lightweight design is particularly advantageous for maintaining faster page speeds—a key factor in SEO.

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