Both AI and human writers miss the signals Google & AI Search use to trust, rank, and cite your pages. POP analyzes 100+ structural signals in minutes and helps you build pages that outperform competitors across organic channels.
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Brands who choose PageOptimizer ProÂ
How to use PageOptimizer Pro
With data-driven precision using POP's Rank Engine(™)
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From scoring to ranking in 3 moves.
01
Drop in a page
Paste a page URL, a keyword or topic you want to be visible for + the location you're targeting. 1min setup.
02
See the score & the gaps
POP grades the page against what's showing up using 100+ ranking signals and calls out the vital things your page is missing.
03
Upgrade, rewrite, publish
POP then guides you through upgrading or re-writing the content so it performs better in Google and AI Search.
Meet POP Pilot
Become an instant SEO expert  with POP's AI assistant
Most people don't want to learn SEO. They just need an expert to tell them what's wrong and help them fix it. That's POP Pilot.
POP Pilot turns ranking science into a conversation. Ask it why your page isn't ranking. Ask it what to fix first. Ask it what your competitors are doing that you're not. It reads your scores, diagnoses the gaps, and gives you specific actions in plain English, in seconds.
If you're an SEO, it kills the tedious stuff so you can focus on strategy. If you're not, it handles the learning curve entirely.
How do you want to use POP?
White label our services
As an agency or freelancer you can re-sell POP services under your own brand to your clients.
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Services start at $24
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Onsell for high margins
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Includes dedicated SEO manager
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Kyle Roof's proven SEO method
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No lock-in contracts
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Completely White Label
👨‍💼 For agencies
Self Service SaaS
Use our suite of SEO/AEO visibility tools on your own to dominate brand visibility in your industry & location.
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POP Pilot
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Page optimizer
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AI visibility tracker
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AI writer
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Keyword research
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EEAT
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POP Watchdog
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Schema generator
Complete done-for-you
If you like the look of what POP does but don't have the time or experience to do it yourself? Have our team build and implement your strategy.
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Completely hands off
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Packages start at $555/month
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No lock-in contracts
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Includes your own SEO Manager
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Great for Google & AI search
👨‍💼 For business owners
The methodology
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The page you read is content. The page Google and AI models read is math. Creating content without the data layer and you're unlikely to succeed.
Most SEO / AEO content tools are built on guesswork not data. Content may look good on the surface, but it's going to miss vital signs Google and AI models are looking for.
POP is built on what the top-performing pages actually have in common measured across 100+ on-page signals, benchmarked against your real competitors, not industry averages.
Things POP ensures you get right.
Title-to-query alignment
How precisely your title matches what searchers actually type. Off- target titles are one of the most common reasons good content stays invisible.
NLP entity coverage
Schema presence and type
99% of the 10,937 pages we audited had no structured data. Schema tells AI systems exactly what your content is, who it's for, and what it answers.
Heading structure and depth
Not just whether you have H2s, but whether the hierarchy signals the right topic relationships for query fan-out and AI citation.
Engineered vs Written. The Difference
When you use POP to build your web content, you can be confident you're building content for both your prospective customers and for Google and AI models. This makes all the difference when it comes to content that is found and drives customers and content that stays invisible.
This page was written for humans, without using POP.
It misses the vital signals Google and AI models are looking for and ranks for nothing.
This page was created using POP's recommendations.
Using a method of reverse engineering the content writing based on what already works. That's why it ranks for 1000+ keywords and is rewarded with growing traffic.
What's inside
All integrated into one seamless platform & workflow
POP Optimizer
Score any page against the competitors actually ranking, then get a prioritised list of the on-page signals to fix title alignment, term coverage, structure and more.
AI Visibility Tracker
Monitor whether ChatGPT, Claude, Perplexity and Google AI Mode are citing your pages - get customized recommendations to boost visibility and track how your visibility moves as you optimise.
AI Content Writer
Generate and rewrite beautiful looking content that hits POP’s target optimization ranges as you type. With tone-of-voice control that is on-brand you get high performance pages that doesn't read like SEO content.
Keyword Research
Use the Keyword Strategy Tool to build keyword ideas and cluster them into silos. Includes 1-click silo builder. Or use the Keyword Insights Tool to quickly analyze up to 100 keywords and spot high-value opportunities using proprietary data.
EEAT Auditor
Audit your site for Expertise, Experience, Authority & Trust using an 80 point evaluation system based on the Search Quality Rater Guidelines. The EEAT Auditor will show you which EEAT signals are absent from your site and which signals your competitors have.
Schema Generator
Audit your top competitors schema then instantly build the structured data most pages are missing - so AI models know exactly what your content is and who it’s for.
Tracking & Monitoring
POP Watchdog watches your live page rankings and SEO scores around the clock, and alerts you the moment a key page slips and tells you what to fix to bring it back.
POP API
Build with POP API. Integrate POP data and features into your own apps. For Developers, Agencies, Tools, AI Assistants, Web Builders & Enterprise.
New feature
AI Visibility Tracker
Your customers don't just Google anymore they ask ChatGPT, Claude and Google's AI who to buy from. If your brand isn't in the answer, you're not losing ranking. You're losing customers.
The AI Visibility Tracker asks AI the real questions your customers ask and shows you exactly where you stand:
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Your AI Visibility Score one number that tells you if AI recommends your brand
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See who's beating you every competitor AI names instead of you, ranked
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Uncover AI's reading list see the exact sources AI trusts before it answers
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Get the fix, not just the data actions ranked by impact, refreshed weekly
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INCLUDED IN ALL POP PLANS FREE !
When you use POP, your SEO is in the esteemed hands of Kyle Roof, POP's inventor.
Kyle Roof has run over 400 experiments on search algorithms across more than a decade. He's widely considered the godfather of on-page SEO and is one of the most trusted names in the industry working with brands such as GoDaddy, Freshbooks, Amazon and GoHighLevel.
"High performing content isn't so much written as it is engineered."
Kyle Roof
POP's inventor & SEO influencer
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Real data study into 10,937 SEO'd pages
Most SEO fails because content is written for humans but never engineered for algorithms. It looks good to us, but that's not enough. Google and AI search don't read your pages the way you do, they run math. They look for specific signals in specific places to understand, contextualise and assign trust & authority. When those signals are missing (which they usually are), even great content stays invisible. We analysed 10,937 web pages to find out exactly how bad the problem is. Here's what we found:
This happens if you don't use POP
97%
Of pages missing critical ranking signals
41.6
/100
Average SEO score across 10,937 pages
99%
Missing schema, the invisible layer AI engines read
63.3%
Missing the main keyword in the headline
33.6
/100
Average score for commercial landing pages
99.4%
Missing semantic terms Google uses for context
Source: POP On-Page Optimisation Study, May 2026 — 10,937 pages analysed.
User testimonials
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50% of my 377 articles that we used POP on are in the Top 5 in the SERPs
Within a few weeks of using POP, pages that had been stuck on page 2 and page 3 of the SERPs for over a year began moving to page 1. I couldn't believe it! Nothing else changed in my articles. Next I trained my team on how to use POP and we began implementing them on all of our articles. As of right now, 50% of my articles that we used POP on are in the Top 5 in the SERPs, this is 370 articles, of which 122 are in Position 1. So if you want to start making money and getting more traffic to your website, you have to get POP.
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Nearly every of our page 2 and 3+ listings broke onto page 1
After reworking our pages through POP for the proper structure and content, nearly every, if not all, of our page 2 and 3+ listings broke onto page 1. Most landed above the fold. We had a hockey stick response in traffic. Within weeks, this took our company from a good business to an extremely busy and very profitable venture.
Within two days of rendering, I found my article ranking #2
My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!
Got questions?
No. POP gives you a score and tells you what to fix. POP Pilot — our built-in AI agent — runs the tool for you behind the scenes and explains every recommendation in plain English. If you know what a webpage is, you can use POP.
Most content tools optimise for writing — keyword density, word count, readability. POP optimises based on actual ranking signals — the 100+ on-page variables that correlate with what actually sits at the top of Google and gets cited by AI systems. The difference is the depth of the data and the specificity of the benchmarking. POP scores your page against the pages that are actually outranking you, not a generic average.
Yes. The signals that drive AI citations and recommendations have a large overlap with the signals Google looked for to understand, trust and catalogue web pages — structured data, entity coverage, topical authority, and page trust. POP’s scoring methodology was designed around on-page ranking science, which turns out to be exactly what AI citation systems reward. The convergence isn’t a coincidence.
Your POP score (0–100) measures how well your page covers the on-page signals that top-ranking competitor pages have covered. Based on our study of 10,937 SEO’d pages, the median score before using POP is 33/100. A score above 80 will put you in prime position for better rankings, traffic and visibility.
Yes. POP White Glove is a fully white-label SEO fulfilment service built for agencies. You get a dedicated SEO manager, full client deliverables under your brand, and POP’s scoring methodology under the hood. Your clients never need to know what powers it.
POP Authority is our done-for-you SEO and AEO service for business owners who want results without the learning curve. We handle everything — strategy, content, optimisation, and reporting. You just need to show up to the discovery call.
Yes — you can score any page for free without creating an account using the tool at the top of this page. Paid plans start at $40 and include the entire POP toolset. 7 day refund guarantee.
It depends on your site’s authority and the competitiveness of your target keywords. Most users see measurable ranking movement within 4–8 weeks of implementing POP’s recommendations on existing pages. New pages built to a high POP score from day one typically rank faster than pages optimised after the fact.
Access to all features starts at $40 / month.
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7 day refund guarantee
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Powered by POP Rank Engine™
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