How to SEO your Wordpress website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for Wordpress Overview:

Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to help you with your SEO.

When it comes to search engine optimization, getting your Wordpress site to rank higher in search engines doesn’t have to be a headache. With the right tools and a bit of know-how, you can boost your Wordpress SEO in just under 30 minutes.

I’m not going to overwhelm you with an entire SEO program, instead, today, I’m just going to teach you how optimize the most important pages of your website for search engines, it’s like the 80/20 of SEO and requires no SEO or technical experience. As long as you have a basic understanding of Wordpress, and a spare 30 minutes, you’re good!

Kyle Roof

On Page SEO for Wordpress

You’re going to be learning what’s called ‘on page SEO’ which I like to call the meat & potatoes of SEO. It’s a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

What is on page SEO

On page SEO is all about optimizing your content, so it shines on search engines like Google. It’s crucial for improving your site's search engine optimization by tweaking your Wordpress site’s structure, content, and links. By focusing on on page SEO, you're enhancing your Wordpress page's chances of ranking higher.

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

Remember, a successful WordPress site cares for its user experience, which Google's algorithms appreciate and reward. Understand that on page SEO involves more than just text; it’s about giving users a seamless and informative experience.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your Wordpress website?

SEOing your Wordpress website can seem tricky, but with the right tools and know-how, you’ll be good to go!

  • A website built on Wordpress (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

Wordpress & POP

In this tutorial, you will be using a combination of both Wordpress and POP to do your SEO.

Integrating PageOptimizer Pro (POP) into your Wordpress site is a game-changer for SEO. With POP, you can quickly optimize your pages for better search engine ranking on Google.

What is POP?

PageOptimizer Pro (POP) is an incredibly valuable on page SEO tool. Designed for businesses of all sizes, POP offers advanced features to optimize your WordPress site’s content. Whether you're a small business or a seasoned pro, POP helps you analyze data to improve your pages' rankings on search engines like Google.

Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your Wordpress website, but I’ll be showing you the step-by-step.

Why use POP?

Wondering why you should use POP for search engine optimization on your Wordpress site?

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

Why? POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

This powerful tool allows you to score your pages and posts with in-depth SEO data, so you can make smart decisions quickly. POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page.

It will then help you create or update the page content in a best-practice, SEO manner.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


Wordpress SEO Tutorial

Welcome to the ultimate Wordpress SEO tutorial! Whether you’re a small business or a large enterprise, search engine optimization is key for getting your site noticed on Google.


Advanced SEO strategies might seem daunting, but with POP, you can gain insights and enhance your services. Get POP to help grow your business and watch your Wordpress site excel in rankings. Happy optimizing!

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with Wordpress, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

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* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

When it comes to search engine optimization, your Wordpress site can become a magnet for Google search results with the right steps.

There are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your Wordpress website using your web editor.

And walah! SEO perfection in 30 minutes.

1. Score your page's SEO using POP

Scoring your page's SEO has never been easier with PageOptimizer Pro (POP). Using the software’s data analysis, you'll get a tailored report showing what you need to improve.

Login to your Wordpress

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on Wordpress SEO with POP

In this step-by-step video tutorial, we'll show you how to ace search engine optimization for your Wordpress site using POP.

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your Wordpress page

Ready to take your content to the next level? It's time to add your POP optimized content from PageOptimizer Pro to your Wordpress site. This step is essential for boosting your Wordpress SEO and getting noticed by Google.

There are multiple ways to transfer your content from POP AI to your Wordpress page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If Wordpress allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in Wordpress. 

4. Check the content using the POP Chrome Extension

As a final check we want to ensure that the amazing SEO you did inside the POP AI is reflecting on your actual web page. POP Chrome Extension. Download for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the Wordpress editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using Wordpress.

After following our guide, you've got a search engine optimization strategy going for your Wordpress site in no time! Using PageOptimizer Pro (POP) software, you've entered your data, optimized your content, and watched your on-page SEO soar. Whether you're a small business or an advanced SEO professional, this tool's a game changer. Your pages and posts are now ready to attract customers and rank higher on Google. Plus, with the POP plugin, it's super easy to monitor and adjust your site's SEO. So, take a moment to appreciate your hard work and get ready to see the results! You've just taken your Wordpress SEO to the next level in under 30 minutes!

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

Unlock the full potential of your Wordpress site with advanced search engine optimization techniques!

Bonus 1: Monitor your website using Google Search Console

Want to take your Wordpress SEO game to the next level? Use Google Search Console to monitor your site! It’s a free tool that’s essential for any business looking to improve their SEO. You can track pages, figure out advanced strategies, and see what’s working for your customer and what’s not. Google Search Console is one of the ultimate management tools for Wordpress.

I highly recommend you install this on your site and learn the basics to track your SEO performance

Bonus 2: Setup SEO Alerts using POP Watchdog

Stay ahead in the SEO game with POP Watchdog, a feature offered by PageOptimizer Pro.

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

Whether you’re new to search engine optimization or a pro, this course is packed with everything you need to make your Wordpress SEO game strong. This isn't just any course – it’s the ultimate SEO course designed to help your business attract more customers and services via Google.

In this free course, I will guide you through my full on page SEO process as we build our first content silo together using POP and your website builder.

Start course (no sign-in required)

Frequently Asked Questions

Got questions about search engine optimization for your WordPress site? We’ve got answers

FAQs Accordion Menu
How long does it take for my WordPress site to appear in Google search results?

Search engines like Google typically take between four to six weeks to index new sites. Ensure your WordPress site's privacy settings are set to Public and the "Discourage search engines from indexing this site" option is unchecked to facilitate quicker indexing.

What strategies can I use to improve my WordPress site's ranking in search engines?

Focus on integrating relevant keywords into your content, providing descriptive alt texts for images, posting new content consistently, and sharing your posts on social media. Verifying your site with Google Search Console can also provide useful insights and help speed up the indexing process.

What SEO features are available on WordPress?

WordPress offers various SEO tools on higher-tier plans such as Creator and Entrepreneur, which include advanced SEO features. Additionally, users can enhance their SEO capabilities by installing plugins like Yoast SEO, which offers tools for content optimization, meta description management, and performance analysis.

How can I customize the robots.txt file on my WordPress site to improve SEO?

On WordPress, you can customize the robots.txt file by uploading a tailored version via SFTP on supported plans, or by using SEO plugins like Yoast or Rank Math that provide settings for editing your site’s robots.txt file. This allows for more precise control over how search engines crawl and index your site.

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