How to SEO your Visual Composer website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for Visual Composer Overview:

Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to help you with your SEO.

Understanding how to effectively implement SEO strategies on your Visual Composer website is key to improving your performance on search engines like Google. Whether you're an SEO consultant or a DIY enthusiast, using SEO tools and plugins can help you achieve impressive SEO results. Enhanced SEO performance leads to better search visibility and improved SEO rankings.

I’m not going to overwhelm you with an entire SEO program, instead, today, I’m just going to teach you how optimize the most important pages of your website for search engines, it’s like the 80/20 of SEO and requires no SEO or technical experience. As long as you have a basic understanding of Visual Composer, and a spare 30 minutes, you’re good!

Kyle Roof

On Page SEO for Visual Composer

Dive into On Page SEO for Visual Composer and tweak your site's performance in under 30 minutes! This guide covers everything you need to know about on page strategies to boost your content and design.

On page SEO, which I like to call the meat & potatoes of SEO, is a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

What is on page SEO

Curious about on page SEO? It's all about optimizing the content and elements on your site to rank higher in search results. On page optimization involves tweaking keywords, meta descriptions, headings, and images to improve search visibility. Effective on page SEO makes your content more relevant to users and search engines and is the key to attracting more visitors.

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

It's not just about throwing in a few keywords and calling it a day. Effective on page SEO isn't purely about design preferences or the visual elements of your web pages. It doesn't mean neglecting your site's performance, and it sure doesn't involve spamming keywords to trick Google search. True on page SEO involves strategic planning and implementation using the right tools and techniques.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your Visual Composer website?

To nail the SEO for your Visual Composer website quickly, you'll need a few tools and strategies:

  • A website built on Visual Composer (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

Visual Composer & POP

In this tutorial, you will be using a combination of both Visual Composer and POP to do your SEO.

When it comes to optimizing your Visual Composer website, PageOptimizer Pro (POP) is your best buddy! By using POP, you can boost your site's SEO performance effortlessly. Visual Composer allows fantastic design and content creation, but pairing it with POP takes your on page SEO strategies to another level.

What is POP?

POP, or PageOptimizer Pro, is a powerful SEO tool that’s perfect for improving your Visual Composer website’s performance. With POP, Google rankings become easier to achieve, thanks to its proven strategies and elements designed for top-notch optimization. Imagine having tools that can break down SEO into simple, actionable steps—POP does just that. It’s all about fine-tuning the design and content of your pages, creating an improved SEO landscape for your website. If you're wondering how to pull all this off in under 30 minutes, POP makes it possible with its user-friendly interface and detailed insights, ensuring that your on-page SEO hits all the right marks.

Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your Visual Composer website, but I’ll be showing you the step-by-step.

Why use POP?

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

Why? POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page.

It will then help you create or update the page content in a best-practice, SEO manner.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


Visual Composer SEO Tutorial

Ready to boost your website's performance using Visual Composer? Let’s dive into this practical Visual Composer SEO tutorial and see how easily your website can rank higher with these optimization tips!


If you’re diving into SEO for your Visual Composer website, selecting the right PageOptimizer Pro (POP) plan is crucial. With POP, you’ll get the edge in optimizing on page elements, which boosts your Google rankings.

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with Visual Composer, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

Try POP today for $34 $29

* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

Ready to dive into on-page SEO for your Visual Composer website? This overview will guide you through key SEO strategies and elements. Follow along and let's boost your on-page SEO skills together!

There are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your Visual Composer website using your web editor.

And walah! SEO perfection in 30 minutes.

1. Score your page's SEO using POP

First things first, let’s score your page's SEO with POP.

Login to your Visual Composer

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on Visual Composer SEO with POP

Join us in this detailed step-by-step video tutorial to master Visual Composer SEO with PageOptimizer Pro (POP).

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your Visual Composer page

Now that you've got your POP optimized content, it's time to integrate it into your Visual Composer page.

There are multiple ways to transfer your content from POP AI to your Visual Composer page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If Visual Composer allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in Visual Composer. 

4. Check the content using the POP Chrome Extension

Now it’s time to check the content using the POP Chrome Extension!

As a final check we want to ensure that the amazing SEO you did inside the POP AI is reflecting on your actual web page. POP Chrome Extension. Download for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the Visual Composer editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using Visual Composer.

Congratulations! You've successfully used Visual Composer and the powerful POP tool to create your first SEO optimized page. With this setup, you've taken a significant step toward mastering SEO, showing that even advanced techniques can be conveniently managed with the right tools. High five for your amazing page optimization!

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

Dive into advanced SEO strategies with our bonus tips! Boost your Visual Composer site's ranking with these expert on-page SEO elements.

Bonus 1: Monitor your website using Google Search Console

To boost your SEO strategies for your Visual Composer site, it’s crucial to monitor your website using Google Search Console. This tool lets you track your website performance and find issues that might be hurting your search rankings. It offers valuable insights into how Google sees your website, helping you fix errors quickly. You can easily see which search queries bring traffic, which helps refine your on page SEO elements.

Google Search Console is the best platform to measure growth in SEO metrics over time. I highly recommend you install this on your site and learn the basics to track your SEO performance:

Bonus 2: Setup SEO Alerts using POP Watchdog

Ready to take your Visual Composer performance up a notch? In this bonus section, we'll show you how to setup SEO alerts using POP Watchdog. Keeping track of your on page SEO elements is crucial, and POP Watchdog makes it a breeze.

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

Ready to dive deeper into SEO strategies? Don’t miss out on our free Ultimate On Page SEO Workflow course!

In this free course, I will guide you through my full on page SEO process as we build our first content silo together using POP and your website builder.

Start course (no sign-in required)

Frequently Asked Questions

Wondering how to boost your site's SEO performance with Visual Composer? We've got you covered with our FAQs section!

FAQs Accordion Menu
How does Visual Composer enhance the SEO and responsiveness of a website?

Visual Composer excels in building SEO-friendly and responsive websites by offering automatic and custom responsiveness settings that adjust content for various device types. This ensures optimal layout and user experience across all platforms, crucial for maintaining high SEO rankings. Additionally, Visual Composer's clean code generation contributes to faster page load times, enhancing both user experience and SEO.

What tools does Visual Composer provide to help improve website content for SEO?

Visual Composer includes several tools to boost SEO directly within its interface. The Insights tool analyzes your content for SEO, speed, and performance, offering actionable feedback to optimize your site.

How does Visual Composer impact SEO and website design flexibility?

Visual Composer transforms website design by offering a user-friendly, drag-and-drop interface that simplifies the creation of customized pages. This flexibility allows for greater creativity without the need for complex coding, making it ideal for both novice and experienced web designers. For SEO, Visual Composer helps maintain a clean code structure and supports mobile responsiveness, which are crucial for achieving higher rankings on search engine results pages (SERPs).

What are the SEO benefits of using Visual Composer to devolp a website?

Visual Composer positively impacts SEO by enhancing the website's layout and visual appeal, which improves user experience — a significant factor in SEO. It allows for the creation of clean, well-structured code that search engines can easily index. Additionally, its compatibility with mobile devices ensures that websites are accessible on any screen, further boosting SEO because of Google's mobile-first indexing approach. By improving both the aesthetic and functional aspects of a website, Visual Composer supports a comprehensive SEO strategy.

Get started with POP today

Works in any language and alphabet.

Get Started
7-day refund guarantee