How to SEO your Magento website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for Magento Overview:

Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to help you with your SEO for Magento!

You wouldn’t be here if you weren’t looking for tips on how to SEO your Magento website, so that’s what I’m going to show you.

I’m not going to overwhelm you with an entire SEO program, instead, today, I’m just going to teach you how optimize the most important pages of your website for search engines, it’s like the 80/20 of SEO and requires no SEO or technical experience. As long as you have a basic understanding of Magento, and a spare 30 minutes, you’re good!

Kyle Roof

On Page SEO for Magento

You’re going to be learning what’s called ‘on page SEO’ which I like to call the meat & potatoes of SEO.

Mastering on-page SEO for your Magento site is crucial for better search engine rankings and will make your Magento store's performance shine.

It’s a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

What is on page SEO

On Page SEO is exactly what it sounds like - implementing search engine optimisation techniques on your web pages. It’s everything that’s happening on your site - content, code, elements. 

It's essential for SEO for Magento websites to rank higher on search engines.

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

On page SEO isn’t just about stuffing keywords like Magento SEO, Magento store, or search engine into every corner. It's not about ignoring faceted navigation or omitting canonical tags. Remember, just plastering terms like meta description everywhere doesn’t automatically elevate your ecommerce store's SEO. On page SEO isn’t a quick fix or a magic bullet; it’s a part of a holistic Magento SEO approach.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your Magento website?

To SEO your Magento site, you’ll need a solid SEO strategy:

  • A website built on Magento (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

Magento & POP

In this tutorial, you will be using a combination of both Magento and POP to do your SEO.

Say goodbye to complicated SEO, and hello to an effective Magento SEO strategy with POP!

What is POP?

PageOptimizer Pro, or POP, is a game changer in the SEO world. This optimization tool's perfect for anyone looking to boost their Magento website's SEO without being an SEO expert. With POP, search engine optimization becomes a breeze, even if you're new to SEO. It simplifies the optimization process by giving you precise recommendations tailored for your Magento site. By using POP, you can improve on-page SEO, make informed decisions, and see significant boosts in search engine optimization. The tool's designed to be user-friendly, making optimization quick and straightforward. So, if you want to take your Magento site's search engine optimization to the next level, POP is the way to go.

Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your Magento website, but I’ll be showing you the step-by-step.

Why use POP?

⚠️You do not HAVE to use POP for your Magento on page SEO. But in my opinion, you should.

Why? POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page.

It will then help you create or update the page content in a best-practice, SEO manner.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


Magento SEO Tutorial

Ready to dive into the ultimate Magento SEO tutorial? SEO for Magento doesn't have to be complicated, especially with PageOptimizer Pro (POP)! Whether you're new to Magento or an experienced user, POP makes it super motivating and straightforward to SEO your Magento site's content. Follow along and transform your Magento SEO approach in just 30 minutes!


When you're gearing up to SEO your Magento site in under 30 minutes, a crucial step is to select a POP Plan that aligns with your goals.

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with Magento, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

Try POP today for $34 $29

* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

When it comes to on-page SEO for your Magento site, there’s a streamlined SEO strategy to follow.

There are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your Magento website using your web editor.

And walah! SEO perfection in 30 minutes.

1. Score your page's SEO using POP

Ready to supercharge your SEO for Magento? Start by scoring your page's SEO using PageOptimizer Pro (POP).

Login to your Magento

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on Magento SEO with POP

Check out our step-by-step video tutorial on Magento SEO with PageOptimizer Pro (POP).

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your Magento page

Now that you’ve optimized your content using PageOptimizer Pro (POP), it’s time to add it to your Magento site.

There are multiple ways to transfer your content from POP AI to your Magento page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If Magento allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in Magento. 

4. Check the content using the POP Chrome Extension

As a final check we want to ensure that the amazing SEO you did inside the POP AI is reflecting on your actual web page. Once you've added your POP optimized content to your Magento site, it's super important to double-check the content using the POP Chrome Extension.

Download for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the Magento editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using Magento.

With POP, search engine optimization is a breeze. By integrating strategic on-page SEO, your Magento site is set to climb the search engine rankings. SEO for Magento isn’t hard when you’ve got PageOptimizer Pro by your side. Embrace the best SEO strategies to enhance your ecommerce store's visibility. Utilizing tools like POP ensures your search engine optimization is thorough and effective. Navigating the landscape of faceted navigation on Magento can be tricky, but with the right SEO approach, success is just a step away. Being an SEO expert is easier with proven tools like POP. This on-page SEO strategy bolsters your Magento site's performance, helping you dominate the search results.

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

Happy optimizing!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

Diving deeper into SEO for Magento, let's talk about some advanced tips.

Bonus 1: Monitor your website using Google Search Console

One essential SEO strategy for your Magento site is monitoring it via Google Search Console.

Google Search Console is the best platform to measure growth in SEO metrics over time. I highly recommend you install this on your site and learn the basics to track your SEO performance

Bonus 2: Setup SEO Alerts using POP Watchdog

Don’t miss out on optimizing your Magento store! With the POP Watchdog, you can keep your SEO strategy on track. This tool is a must-have for anyone doing SEO for Magento.

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

As part of our "How to SEO your Magento website in under 30 minutes" guide, we’ve got a special bonus: a free Ultimate On Page SEO Workflow course!

In this free course, I will guide you through my full on page SEO process as we build our first content silo together using POP and your website builder.

Start course (no sign-in required)

Frequently Asked Questions

Got questions about search engine optimization and how to nail on-page SEO for your Magento site? You're in the right place!

FAQs Accordion Menu
Is Magento SEO friendly?

Magento offers excellent SEO features like a robots.txt file, sitemap.xml, and various methods for page redirection. However, Magento SEO has issues such as duplicate content from faceted navigation, incorrect canonical tags, and an absence of blogging functionality.

How to improve search results in Magento?

Optimizing your Magento store for Google involves several key steps. First, it is crucial to keep your store up-to-date, as running an older version is a significant factor behind poor rankings, even if it may not seem like a big deal. Additionally, improving website loading time is essential for better performance. Ensuring your URLs are SEO-friendly enhances search engine visibility, while allowing website indexing ensures that search engines can properly crawl and rank your pages. Finally, optimizing product images helps improve load times and search engine rankings, contributing to an overall better SEO strategy for your Magento store.

Why is it important to review how Google crawls and indexes pages generated by faceted navigation in Magento, and what steps should be taken to manage these issues?

Faceted navigation can create a large number of pages that may be crawled by Google, leading to issues with duplicate and similar content, which can negatively impact SEO. To manage these issues, it is important to audit and remove low-quality indexed pages, review site log files for unnecessary crawled pages, block the crawl of low-value parameters through the robots.txt file, and only allow high-value pages to be indexed. This helps ensure that Google is not wasting crawl budget on low-quality or duplicate pages, improving the overall SEO health of the site.

How can you improve the handling of canonical tags for product and category pages on a Magento site to follow SEO best practices?

To improve the handling of canonical tags for product and category pages on a Magento site, navigate to Stores > Configuration, select "Catalog" from the dropdown, and then choose "Search Engine Optimization." Ensure that the options for "Use Canonical Link Meta Tag For Categories" and "Use Canonical Link Meta Tag For Products" are set to "Yes." This adjustment ensures that these pages have self-referential canonical tags, indicating to search engines that these are the primary pages to rank, thereby reducing issues with duplicate content.

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