How to SEO your HubSpot website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for HubSpot Website Builder Overview:

Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to help you with your SEO.

You wouldn’t be here if you weren’t looking for tips on how to SEO your HubSpot website, so that’s what I’m going to show you.

HubSpot's SEO features provide SEO tools that help you implement an effective SEO strategy in no time. Whether you're part of marketing hub or dedicated SEO teams, using the right SEO software can massively improve your website’s performance. HubSpot's SEO recommendations and guidelines make the process easier. As part of your content marketing efforts, incorporating proper SEO strategies can lead to better visibility. The HubSpot website builder combined with a reliable SEO tool like PageOptimizer Pro can elevate your SEO marketing game. These powerful SEO tools are designed to help you optimize your pages efficiently. From detailed guidelines to specific recommendations, the HubSpot platform is equipped to support your SEO needs. Start by familiarizing yourself with the essentials of HubSpot SEO and let the seamless integration with tools like POP guide your way to a fully optimized HubSpot website in just 30 minutes.

Kyle Roof

On Page SEO for HubSpot Website Builder

You’re going to be learning what’s called ‘on page SEO’ which I like to call the meat & potatoes of SEO. It’s a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

Mastering on-page SEO for your HubSpot Website Builder can seriously boost your site's search engine optimization game. With a solid SEO strategy in place, leveraging on-site optimization tactics and SEO tools like POP can streamline your process.

First, grasping the fundamentals of on-page SEO, such as using SEO recommendations and following SEO guidelines, is crucial. Start by integrating the right SEO software and seo tool to enhance your on-site SEO efforts. You'll find that a well-thought-out SEO marketing approach, coupled with the latest SEO tools, makes a world of difference. Don't forget the importance of a marketing hub for comprehensive search engine optimization. Utilizing tools like POP ensures your HubSpot website stays ahead in the SEO game. With practical steps and the right SEO guidelines, on-page SEO doesn't have to be a daunting task. Trust in the process and leverage these powerful SEO tools for amazing results!

What is on page SEO

On Page SEO is exactly what it sounds like - implementing search engine optimisation techniques on your web pages. It’s everything that’s happening on your site - content, code, elements. 

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

Also, on-page SEO isn’t about spamming; it’s quality optimization that search engines love. You gotta utilize SEO tools properly and follow genuine SEO recommendations. Remember, your SEO content should always be valuable for your audience. Effective on-page SEO makes sure search engine optimization aligns perfectly with Google Search standards.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your HubSpot website?

Ready to boost your HubSpot SEO in no time? Here's what you'll need:

  • A website built on HubSpot (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

HubSpot Website Builder & POP

When you're using HubSpot's awesome website builder, integrating SEO strategies efficiently can make a huge difference. That's where POP comes into play. The SEO guidelines it provides ensure your content is in top shape, and its precise SEO strategy aids you in crafting perfectly optimized content. Many users praise POP for its seamless integration with HubSpot. POP’s detailed recommendations are ideal for getting your SEO team on the same page, enhancing your HubSpot SEO efforts. By using this SEO tool, you can get your marketing hub running efficiently.

In this tutorial, you will be using a combination of both HubSpot Website Builder and POP to do your SEO.

What is POP?

So, what is POP? POP is an advanced SEO software that's designed to make your SEO strategy efficient and effective. By leveraging POP’s robust seo guidelines and tools, you can quickly get seo recommendations tailored to your content. There’s no doubt that POP simplifies the process of SEO for your HubSpot account, giving you the edge with its innovative SEO tools. This seo software fits seamlessly into HubSpot's platform, ensuring your SEO efforts are not just efficient but also highly effective.

POP is an incredibly valuable on page SEO tool, perfect for beginners, taking the guesswork out of creating web pages for search engines such as Google. Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your HubSpot website, but I’ll be showing you the step-by-step.

Why use POP?

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

Why? POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page.

It will then help you create or update the page content in a best-practice, SEO manner.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


HubSpot Website Builder SEO Tutorial

If you’re looking to master HubSpot SEO in no time, you’re in the right place. Our HubSpot Website Builder SEO Tutorial will walk you through everything you need to get your site optimized in under 30 minutes! You’ll dive into essential SEO recommendations and explore proven SEO strategies that’ll push your content up on search engines. Learn how to align your optimization efforts with HubSpot’s powerful Marketing Hub for seamless integration. We’ll break down SEO guidelines and simplify the use of each SEO tool to ensure your SEO strategy thrives. Plus, we’ll show you how to leverage SEO software for maximum impact. Your HubSpot site will be buzzing with optimized SEO content in no time! Stick around and let’s get your site to the top of the search engines!


Before jumping into your seo strategy for your HubSpot website, let's talk about preparation. You’ll need the right seo tools to get started, like PageOptimizer Pro.

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with HubSpot Website Builder, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

Try POP today for $34 $29

* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

Ready to amp up your HubSpot game? The on-page SEO process is key for getting your website to rank higher on search engines.

There are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your HubSpot website using your web editor.

And walah! SEO perfection in 30 minutes.

1. Score your page's SEO using POP

To start with, scoring your page's SEO using POP can take your HubSpot's SEO game to the next level.

Login to your HubSpot Website Builder

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on HubSpot Website Builder SEO with POP

Ready to boost your HubSpot website's SEO in no time? Our step-by-step video tutorial shows you how to leverage the SEO power of PageOptimizer Pro. Hit play and master SEO with POP today!

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your HubSpot page

Once you've used POP to create your optimized content, it's time to integrate it into your HubSpot page.

There are multiple ways to transfer your content from POP AI to your HubSpot page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If HubSpot allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in HubSpot Website Builder. 

4. Check the content using the POP Chrome Extension

Once you've optimized your HubSpot content, we want to ensure that the amazing SEO you did inside the POP AI is reflecting on your actual web page.

It's time to check it with POP's Chrome Extension. Download it for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the HubSpot Website Builder editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using HubSpot Website Builder.

HubSpot SEO can seem overwhelming, but with the right SEO software like POP, it's a breeze. By following SEO guidelines and receiving SEO recommendations from your SEO tool, you’ve set yourself up for success. This powerful SEO tool helps align your HubSpot content with effective SEO strategies, ensuring search engines love your SEO content. With robust SEO tools like POP and the user-friendly HubSpot Website Builder, your optimization efforts are streamlined. Good SEO for your HubSpot content isn’t just about ranking; it’s about integrating SEO into your overall marketing and content marketing efforts for the best results. And, with POP, you’ve got everything you need for top-notch optimization in under 30 minutes. Keep using SEO software, keep refining your strategy, and watch those search engine rankings soar!

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

For those looking to take their HubSpot SEO strategy to the next level, this advanced SEO bonus section is for you!

Bonus 1: Monitor your website using Google Search Console

Google Search Console is the best platform to measure growth in SEO metrics over time. I highly recommend you install this on your site and learn the basics to track your SEO performance

Bonus 2: Setup SEO Alerts using POP Watchdog

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

In this free course, I will guide you through my full on page SEO process as we build our first content silo together using POP and your website builder.

Start course (no sign-in required)

Frequently Asked Questions

FAQs Accordion Menu
How does the Thrive Architect update frequency impact SEO?

Regular updates to Thrive Architect, released every three weeks, ensure that your website builder is equipped with the latest features and improvements. This can positively impact your SEO by keeping your site optimized for performance, security, and the latest web standards, which search engines favor.

How can the new Page Blocks feature from Thrive Architect improve my site's SEO?

The new Page Blocks feature allows you to quickly build and customize landing pages with pre-styled sections. By creating well-structured, visually appealing, and content-rich pages, you can improve user engagement and reduce bounce rates, which are important factors for SEO. Additionally, consistent and attractive page design can lead to higher user satisfaction and potentially more backlinks.

What SEO benefits do Thrive Architect's Shared Typography styles offer?

Shared Typography styles help maintain consistent text formatting across your website, which enhances readability and user experience. Improved readability can lead to longer time spent on pages and lower bounce rates, both of which are positive signals for search engines. Additionally, well-structured typography ensures that headings and other text elements are properly formatted for SEO.

How does Thrive Architect's Autofill Lead Generation Forms feature support SEO?

Autofill Lead Generation Forms streamline the user experience by automatically populating form fields with existing data. This can lead to higher conversion rates and more user interactions on your site. Increased user interactions and conversions can positively influence your SEO, as they indicate to search engines that your site provides valuable and engaging content to visitors.

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