How to SEO your Drupal website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for Drupal Overview:

Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to help you master Drupal search engine optimization in under 30 minutes.

I’m not going to overwhelm you with an entire SEO program, instead, today, I’m just going to teach you how optimize the most important pages of your website for search engines, it’s like the 80/20 of SEO and requires no SEO or technical experience. As long as you have a basic understanding of Drupal, and a spare 30 minutes, you’re good!

Kyle Roof

On Page SEO for Drupal

You’re going to be learning what’s called ‘on page SEO’ which I like to call the meat & potatoes of SEO.

When it comes to on page SEO for your Drupal website, there's a lot you can do to boost your rankings quickly.

It’s a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

What is on page SEO

On page SEO is

On Page SEO is exactly what it sounds like - implementing search engine optimisation techniques on your web pages. It's all about optimizing individual pages on your site to rank higher and attract more relevant keywords.

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

On page SEO isn't merely about stuffing meta tags with keywords to trick search engines. In fact, search engines have become quite sophisticated, and keyword stuffing can hurt your rankings. Also, on page SEO shouldn’t ignore quality, so don’t expect meta tags alone to boost your site. Search engines prioritize useful, relevant content matching user search intent, more than keyword frequency. So, keep your focus on user experience, not just how search engines view your site.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your Drupal website?

So, you're ready to nail your Drupal search engine optimization, huh? Here’s what you’ll need to SEO your Drupal website in no time:

  • A website built on Drupal (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

With these tools in your Drupal SEO toolkit, optimizing your Drupal website will be a breeze. Happy optimizing!

Drupal & POP

In this tutorial, you will be using a combination of both Drupal and POP to do your SEO.

With PageOptimizer Pro (POP), you can get impressive SEO results in no time. Integrating POP with your Drupal site is a game changer.

Dive into the details and discover how you can optimize your Drupal website efficiently.

What is POP?

POP stands for PageOptimizer PRO, a powerful tool for search engine optimization (SEO). If you're looking to enhance your Drupal website's SEO strategy quickly, POP is a game changer.

POP is perfect for beginners and it works perfectly with Drupal. It takes the guesswork out of creating web pages for search engines such as Google. 

Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your Drupal website, but I’ll be showing you the step-by-step.

Why use POP?

Wondering why you should use POP for your Drupal website’s SEO?

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

POP is a game-changer, making it easy to optimize your site structure and use the right keywords.

How? POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page.

It will then help you create or update the page content in a best-practice, SEO manner.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


Drupal SEO Tutorial

Ready to master Drupal SEO? Start with this step-by-step guide and optimize like a pro!


Before diving into your SEO strategy for your Drupal website, it's crucial to get prepped.

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with Drupal, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

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* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

Getting your Drupal site ready for stellar search rankings? Let’s break down the on-page SEO process.  

There are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your Drupal website using your web editor.

And walah! SEO perfection in 30 minutes.

Remember, the on page SEO process doesn’t have to be overwhelming. With the right tools and a bit of POP magic, your Drupal site will rank higher in no time!

1. Score your page's SEO using POP

First things first, let's score your Drupal page's SEO using PageOptimizer PRO (POP). By scoring your page's SEO with POP, you'll get a clear roadmap to boosting your site's visibility on search engines.

Login to your Drupal

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on Drupal SEO with POP

This video tutorial simplifies Drupal SEO by breaking it down into easy steps. Optimize your website efficiently with our clear guidance on using POP for on page optimization.

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your Drupal page

Now that you’ve got your POP optimized content ready, it’s time to add it to your Drupal page for maximum SEO benefits.

There are multiple ways to transfer your content from POP AI to your Drupal page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If Drupal allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in Drupal. 

4. Check the content using the POP Chrome Extension

As a final check, we want to ensure that the amazing SEO you did inside the POP AI is reflecting on your actual web page, by checking your content with the POP Chrome Extension.

POP Chrome Extension. Download for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the Drupal editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using Drupal.

You've done it! Your Drupal site now has its first POP SEO optimized page. The exciting part? It only took you under 30 minutes! By using PageOptimizer PRO, you've streamlined your on-page optimization process. This first POP optimized page is a solid step towards total site optimization, making your Drupal site SEO-friendly and ready to rank!

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

Dive into advanced SEO with our bonus tips! Add these advanced tricks to your arsenal, and watch your SEO performance soar!

Bonus 1: Monitor your website using Google Search Console

Keeping tabs on your website's SEO performance is crucial, and Google Search Console makes it a breeze. This tool helps you monitor your website by providing insights into how Google and other search engines are indexing and ranking your site.

Google Search Console is the best platform to measure growth in SEO metrics over time. I highly recommend you install this on your site and learn the basics to track your SEO performance

Bonus 2: Setup SEO Alerts using POP Watchdog

Setting up SEO alerts with POP Watchdog is a breeze and essential for keeping your site in check. With POP Watchdog, you'll always be in the know, ensuring your site's SEO game is top-notch. Don't miss out on this setup SEO alerts feature!

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

Ready to up your SEO game? With our free Ultimate On Page SEO Workflow course, you can master on page SEO for your Drupal website in no time.

In this free course, I will guide you through my full on page SEO process as we build our first content silo together using POP and your website builder.

Start course (no sign-in required). Dive in now and make your Drupal SEO shine!

Frequently Asked Questions

Got some FAQs about SEO for your Drupal website? You're in the right place!

FAQs Accordion Menu
Is Drupal SEO friendly?

Drupal offers various modules that help enhance a website's SEO by providing tools for optimization. These modules assist in making websites more visible and relevant to search engine algorithms, ultimately improving their rankings in search results.

How does Drupal support SEO optimization for websites built on its platform?

Drupal inherently promotes SEO with built-in features like SEO-friendly URL structures, content tagging capabilities, and accessibility-focused architecture.

What are some essential Drupal modules for optimizing SEO performance?

Key Drupal modules for SEO include SEO Checklist for best practice guidance, Real-Time SEO for on-the-fly optimization, Google Analytics for tracking site performance, Redirect for managing URL redirects, Pathauto for creating search engine-friendly URLs, and Metatag for adding metadata to pages. These modules collectively enhance a website's SEO effectiveness and visibility.

How does Drupal's multilingual support contribute to SEO optimization?

Drupal's extensive multilingual features not only cater to diverse language audiences but also significantly boost SEO performance. By translating content, installing Drupal in various languages, and utilizing tools like the Translation Management Tool (TMGMT) module, websites can enhance their global reach and improve search engine visibility in different regions. Additionally, understanding the distinction between multilingual and multiregional sites allows for targeted content optimization, further optimizing SEO efforts.

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