How to SEO your BigCommerce website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for BigCommerce Overview:

Ready to dive into the world of SEO for BigCommerce? You're in the right place!

Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to give you some tips on how to SEO your BigCommerce website.

I’m not going to overwhelm you with an entire SEO program, instead, today, I’m just going to teach you how optimize the most important pages of your website for search engines, it’s like the 80/20 of SEO and requires no SEO or technical experience. As long as you have a basic understanding of BigCommerce, and a spare 30 minutes, you’re good!

So let’s get started and make your website shine in search results!

Kyle Roof

On Page SEO for BigCommerce

If you’re looking to perfect your SEO for BigCommerce, then on-page SEO is key.

On-page SEO (which I like to call the meat & potatoes of SEO) helps your website rank higher in search engine results by optimizing web page content.

It’s a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

What is on page SEO

On Page SEO is exactly what it sounds like - implementing search engine optimisation techniques on your web pages. It’s everything that’s happening on your site - content, code, elements. 

It's crucial for effective BigCommerce SEO because search engines need to understand what your website is about.

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

On page SEO isn't just stuffing keywords like "BigCommerce SEO" all over your web page. It’s not a magic spell that’ll instantly catapult your website to the top of search results. Also, it doesn't mean overloading content with irrelevant keywords. True search engine optimization is much more strategic.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your BigCommerce website?

When you're ready to dive into SEO for BigCommerce, there are a few key things you'll need to get started:

  • A website built on BigCommerce (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

BigCommerce & POP

In this tutorial, you will be using a combination of both BigCommerce and POP to do your SEO.

When it comes to search engine optimization for BigCommerce, integrating PageOptimizer PRO (POP) can be a game changer. Stay tuned as we dive deeper into how to optimize your content and enhance your online presence with POP.

What is POP?

Wondering what POP is and why it's a game changer for BigCommerce SEO? POP, or PageOptimizer Pro, is a super handy search engine optimization tool that simplifies the process of optimizing your BigCommerce website. With POP, you can streamline your on-page SEO efforts, ensuring your web page content is perfectly tailored for top search performance. Whether you're a newbie or a pro, this tool is essential for efficient BigCommerce SEO. It helps you identify the right keyword and ensures your content aligns with SEO best practices. So, when it comes to SEO services and web page optimization, POP is your go-to for making search engine optimization a breeze.

Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your BigCommerce website, but I’ll be showing you the step-by-step.

Why use POP?

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

Why? POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page.

It will then help you create or update the page content in a best-practice, SEO manner.

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


BigCommerce SEO Tutorial

Ready to dive into this BigCommerce SEO tutorial? In just 30 minutes, you'll learn how to tackle SEO for BigCommerce and ace search engine optimization for your site.


When you're getting ready to dive into SEO for BigCommerce, you'll wanna make sure you've got the right tools. That's where choosing a POP Plan comes in handy.

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with BigCommerce, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

Try POP today for $34 $29

* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

Ready to dive into the on-page SEO process for your BigCommerce website? We’ll walk you through search engine optimization tactics that’ll boost your web page rankings.

There are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your BigCommerce website using your web editor.

And walah! SEO perfection in 30 minutes.

1. Score your page's SEO using POP

Start by using PageOptimizer PRO (POP) to score your BigCommerce page's SEO.

Login to your BigCommerce

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on BigCommerce SEO with POP

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your BigCommerce page

When it comes to SEO for BigCommerce, adding optimized content is key. After using PageOptimizer PRO (POP) for content optimization, simply add it to your BigCommerce page.

There are multiple ways to transfer your content from POP AI to your BigCommerce page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If BigCommerce allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in BigCommerce. 

4. Check the content using the POP Chrome Extension

Once you've got your BigCommerce SEO content ready, we want to ensure that the amazing SEO you did inside the POP AI is reflecting on your actual web page,using POP Chrome Extension.

Download for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the Bigcommerce editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using Bigcommerce.

With PageOptimizer PRO, optimizing SEO for BigCommerce is a breeze! By following our tutorial, you've just completed a thorough search engine optimization process designed specifically for your BigCommerce website.

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

Ready to take your BigCommerce SEO to the next level? This Advanced SEO Bonus section is for you!

Bonus 1: Monitor your website using Google Search Console

Let's talk about monitoring your BigCommerce website using Google Search Console.  

Google Search Console is the best platform to measure growth in SEO metrics over time. I highly recommend you install this on your site and learn the basics to track your SEO performance

By monitoring your website using Google Search Console, you're one step closer to top-notch SEO services that spotlight your web presence and boost your search rankings.

Bonus 2: Setup SEO Alerts using POP Watchdog

Wanna stay on top of your BigCommerce SEO game? Set up SEO alerts using POP Watchdog – a real game changer for search engine optimization.

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

Want to up your SEO for BigCommerce game? Dive into our free Ultimate On Page SEO Workflow course!

In this free course, I will guide you through my full on page SEO process as we build our first content silo together using POP and your website builder.

Start course (no sign-in required)

Frequently Asked Questions

Got questions about how to nail SEO for BigCommerce? You're in the right spot!

FAQs Accordion Menu
How does BigCommerce enhance SEO strategies for online businesses?

BigCommerce offers native features such as SEO-friendly URLs, rich snippets, and automated redirects, which optimize website content for better visibility on search engines like Google and Bing. These features ensure that product pages, category pages, and other unique pages have descriptive URLs, microdata for enhanced search results, and automated redirects for seamless updates.

What are some key SEO-friendly features offered by BigCommerce?

BigCommerce provides automated URL generation for product and category pages, allowing businesses to focus on other optimization tasks. Additionally, it offers customized URL settings for tailored SEO strategies and ensures each unique page has a single URL to prevent duplicate content issues. The platform also includes built-in microdata for rich snippets in search results and automated 301 redirects for seamless page updates, all contributing to improved site speed and search engine rankings.

What are some of the SEO-related challenges associated with using BigCommerce, and how can businesses overcome them?

While BigCommerce offers robust SEO features, it also presents challenges such as lacking canonical settings, limited blog features, and poor URL structure. To mitigate these issues, businesses can implement strategies like using buyer-intent keywords for content optimization, optimizing site speed, leveraging structured data for rich snippets, and ensuring proper meta title and description optimization. Additionally, partnering with agencies experienced in BigCommerce SEO can provide specialized expertise to address these challenges effectively.

How does BigCommerce support businesses in enhancing their online presence beyond just e-commerce functionality?

BigCommerce not only facilitates the creation and management of online stores but also prioritizes search engine optimization (SEO) to boost website visibility. With built-in SEO features like optimized URLs, meta tags, and rich snippets, businesses can improve their search engine rankings, attract more customers, and ultimately drive sales.

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