It's no secret that indexing is the cornerstone of SEO success. Without indexing, your website is practically invisible and you won't get any organic traffic at all. That's why it's so important to make sure your website is properly indexed by Google.
The process of indexing is actually quite complex and involves a series of steps. First, Googlebot crawls the web and looks for new or updated pages. Then, Google analyzes the pages and stores them in its vast database. Finally, Google's algorithm picks the best and most relevant pages from its index and displays them in the search results.
So, how can you make sure that Google indexes your site quickly? It's actually not as difficult as it may seem. All you need to do is make sure that your website is optimized for crawling and indexing. Let’s find out how to do this step by step.
Indexing, Crawling and Ranking
Crawling, indexing, and ranking are the three steps in Google's process for discovering and displaying websites across the World Wide Web. Crawling is the process of discovering new webpages by following hyperlinks on the web, indexing is the process of storing these pages in a vast database. Ranking is the third step in the process and is what determines which pages from the index are the best and most relevant to the query. Google algorithms are complex and constantly evolving to ensure the best possible results.
Googlebot is Google's web spider and is responsible for crawling. In order for your page to show in search results, it must first be indexed. But, it's not just about indexing; ranking is equally important. You can’t win without showing up for the race in the first place.
Also, rendering is another process that is just as important as crawling, indexing, and ranking. It's what allows web browsers to display your site properly, so that it can actually be crawled and indexed.
Understanding the difference between these three processes can give you a competitive advantage over your competitors. By managing how bots discover your content, you can influence the indexing process and improve your chances of ranking better in search engine results pages. By understanding the ins and outs of crawling, indexing, and ranking, SEO pros can gain a competitive advantage and increase their chances of success in the SERP.
Ask Google to Index Your Site Via Search Console
Asking Google to index your site is an essential step in ensuring your website is visible in search results. Follow this step-by-step guide to request Google to index your site:
- Create a Google account: If you don't already have one, sign up for a free Google account at accounts.google.com.
- Set up Google Search Console: Visit Google Search Console (previously known as Google Webmaster Tools) at search.google.com/search-console and sign in with your Google account. Click on "Start Now" and follow the on-screen instructions to set up your account.
- Add your website property: Once you're inside the Search Console, click on the "Add Property" button in the top left corner. Choose between the "Domain" or "URL prefix" options for verification. The "Domain" option requires DNS verification, while the "URL prefix" option supports several verification methods, such as uploading an HTML file or using a meta tag.
- Verify your website: Follow the instructions provided by Google Search Console for your chosen verification method. This process ensures that you have control over the website you're requesting indexing for.
- Create an XML sitemap: An XML sitemap lists all the URLs of your website, making it easier for Google to crawl and index your site. You can create a sitemap using online tools, WordPress plugins, or manually. Make sure to update your sitemap whenever you add new content to your site.
- Submit your sitemap to Google Search Console: In the Search Console dashboard, click on "Sitemaps" under the "Index" section in the left-hand menu. Enter the URL of your sitemap (usually yourdomain.com/sitemap.xml) in the "Add a new sitemap" field, and click "Submit."
- Request indexing for individual URLs: If you want to ask Google to index a specific page on your site, go to the "URL Inspection" tool in the Search Console. Enter the URL you want to be indexed, and click "Enter." If the URL isn't in Google's index, click on the "Request Indexing" button. Note that this process may take a few days or even weeks.
- Monitor the indexing status: Keep an eye on the "Coverage" report under the "Index" section in the Search Console. This report shows the indexing status of your site's pages, along with any errors or issues that may be preventing them from being indexed.
Remember that indexing can take some time, and there's no guarantee that Google will index all your pages. However, following these steps and regularly updating your content will increase the likelihood of your site being indexed and ranked in Google search results. Use other SEO techniques and tools to improve your ranking.
Indexing your website on Google can be a tricky task, but with the right steps and resources, it's achievable. To get your website indexed, you need to ensure robots.txt file does not block crawling, remove any rogue no-index tags, have a regular content removal schedule, include the page in your sitemap, remove rogue canonical tags, check that the page isn't orphaned, fix no-follow internal links, add "powerful" internal links, make sure the page is valuable and unique, remove low-quality pages, build high-quality backlinks, request indexing in Google Search Console, and use the Rank Math Instant Indexing Plugin. Improving your website's quality and its indexing processes will optimize it to rank faster in a shorter amount of time.
And here are some tips for building high-quality backlinks:
- Create helpful content – Create content that is genuinely useful and answers your target audience’s questions.
- Connect with influencers – Reach out to influencers in your niche and offer to collaborate.
- Utilize social media – Share your content on social media to build visibility.
- Engage in forums – Participate in relevant forums and answer questions.
- Guest post – Write guest posts for websites in your niche and link back to your page.
- Take advantage of local SEO – Submit your website to local directories and link to other local businesses.
- Monitor your efforts – Monitor your backlink profile to ensure that the backlinks are high-quality.
Improve the Indexing of Your Site to Rank Higher in Google
Google is the most popular search engine and it is important to ensure that your website is indexed by Google so that it can be easily found by potential customers. By understanding the importance of indexing, crawling and ranking and taking the time to make sure they are done correctly, you can ensure that your website is indexed quickly and efficiently by Google. This will help you get the visibility and organic traffic you need to succeed.