Setting off on the journey to improve your website's search engine ranking can seem daunting, this is because it requires a solid understanding of its current SEO performance and what is an is not an optimized page. This insightful article delves into the art of SEO analysis and will equip you with effective strategies you can use to scrutinize and enhance your website's visibility. By learning how to dissect your pages SEO metrics, understand your audience, you'll be equipped to elevate your online presence and drive more organic traffic to your site.
What SEO Analysis Is, and How It Can Help Your Page Rank in Google
Chances are if you are reading this article, you are one of two people; a beginner SEO who wants to learn something new or a brand new website owner who want's to get some traffic. So let's cover the basics before we overload you with information.
What an SEO Analysis is, is the conscientious effort to evaluate a pages overall optimization level. This is typically decided by evaluating three SEO factors, the pages Technical SEO, On-Page SEO, and Off Page SEO. Technical SEO, deals with things that typically effect and entire sites performance. This is important elements for your site such as its load speed, and crawlability. On-Page SEO deals with the elements on a particular page, think things like a pages content, the title tag, it's schema, structure, etc. Off Page SEO is significantly more complex, as this deals with things like your activities on social media, how often other sites link to yours, guest posts and more.
Undeniably, analysis of a websites overall optimization level is critical to search engine success. This is because what is an optimized page is constantly changing within every search engine, especially Googles. Whether the change is caused due to evolving understandings of the topic, SEO competition, or a Google update; what is an optimized page will always be changing. Due to this volatility it is absolutely critical to have an understanding of how to conduct page seo analysis, as well as how to do a sitewide analysis of your SEO.
Getting complacent in this check can cause your website to see search engine ranking declines, reducing your business' visibility. So, while it can be tedious it is absolutely vital to a website's success!
Essential SEO Website Analysis Tips for Your Site's Search Engine Performance
Conducting a thorough SEO website analysis is critical for understanding why your page's current ranking is what it is in search engine results. Analysis offers you insights into just how effectiveyour SEO strategies are and assists in identifying areas that need improvement. As we previously covered, Search engine optimization (SEO) encompasses various factors that influence your site's ranking and by extension, its visibility. To begin your SEO check, we recommend starting by examining the structure and health of your web pages. This involves checking for crawl errors, ensuring mobile-friendliness, and evaluating page load speed. This ensures that once users do visit your site, they have as positive an experience as possible.
The next phase in SEO analysis should focus on on-page SEO analysis, this involves conducting research on when, where, and how many of your primary terms, variations of your primary terms, and contextual terms; you should be including throughout your pages content. Don't overlook the importance of a competitor analysis SEO strategy. By analysing your competitors' pages, you gain the advantage of understanding what search engines are rewarding and designing your pages around that information. This also catches any potential gaps in your SEO strategy.
For a comprehensive checklist, you'll also want to examine off-page factors during your page SEO analysis. This means analysing backlinks and social signals to assess how your site's reputation may be influencing its search rankings.
Remember, regular website SEO analysis is essential to stay ahead in the world of SEO. So using tools that offer a detailed seo check, and remaining persistent in maintaining a high level of ongoing performance of your site. Whether it's a technical update, content refresh, or strategy overhaul, your commitment to SEO analysis can lead to substantial improvements in your website's visibility and success online.
Using SEO Tools to Check Your Website’s SEO Analysis
Rather than fumbling around in the dark for your SEO, you should make use of SEO tools. This includes crucial monitoring tools like Google Search Console, as well as paid tools like PageOptimizer Pro. This enables you to stay up to date with the latest information about how your page has moved and how to stay on top of optimization.
Google Search Console in particular is a game changer. As this allows you to see just how many impressions your page is making, what its average rank is across keywords, and more. It would be unwise to squander such an information gold mine, especially if you are doing SEO for a business rather than a hobby site.
Tools like PageOptimizer Pro (POP), allow you to see the latest and greatest information regarding how to optimize your pages on-page SEO. Tools like POP, function by performing competitor analysis for you. Taking a huge load off your shoulders, by allowing you to get a ton of data faster.
This includes data informing you on how to optimize your pages' individual signals like the meta description for your page, image alt’s, how much anchor text to include, NLP analysis and more. When it comes to editing your site, it can often feel like trying to find the light-switch in the dark. This is where tools like POP become a cornerstone to your strategy. This takes away all of the guesswork, and leaves you feeling much more confident about the changes you’re making to your pages.
It also provides you with data you may not normally think about when it comes to SEO. These are things like Experience, Expertise, Authority, and Trust (EEAT) signals. Which show search engines that you are a business/website owner, that cares about what information you are giving users. As well as showing that you aren’t simply going to take the money and run, by leaving no contact details on your site.
Remember, SEO is not a simple one time battle, where you optimize a single page either. You’ll need to employ these strategies, across your site in order to get the most out of your website. This can become an incredibly arduous task, if you avoid using tool. As you’ll then have to calculate independently each and every signal in order to determine if they are optimized, by comparing them to your competitors. This means at minimum you will typically be examining a total of 11 pages, their content, and their keyword usage. I like SEO as much as anyone, but that is quite a massive time investment per site, and isn’t really economical.
Co-Founder & Lead SEO at POP
Kyle Roof is an SEO expert, speaker and trainer. Kyle currently resides in Chiang Mai, Thailand with his family.
