Many website owners wonder if it is important to apply SEO strategies on each webpage. This article delves into the fundamentals of why SEO is implemented on a page, the impact that applying SEO can have on your online visibility. We'll explore whether every page of your site truly needs SEO attention to rank well in search engine results, providing insights to help you allocate your optimization efforts effectively.
Do I Need SEO on Every Page to Ensure Search Engines Understand My Website?
To answer this question, we must first examine why we do SEO in the first place. The purpose of SEO is to increase business visibility by increasing the rank of your pages. What this accomplishes is getting your page in front of more people. The more people who see your pages, the more people will click to navigate to your site. The more people who come to your site, the more leads you will generate, and by extension the more revenue that site will bring in.
Typically the more supporting pages you have optimized in key keywords. The more juice your site has to pass around, meaning your target pages are more likely to rank. However, that doesn’t mean that each page on your site needs a perfectly optimized article attached to it.
All pages that want SEO optimization
The pages that want to be SEO optimized are pages that are supporting your target page. As well as the target page itself. These will often be pages that will convert leads into customers. Such as pages that describe your service or product, or even the service/product pages themselves.
After all, if you are creating a website for your business; you didn’t do so for fun. You did it to increase the amount of revenue your business generates, and as previously stated to increase business visibility.
The page’s that ideally want to be optimized are, as previously stated, any of the pages that are meant to convert visitors of your site into customers. It is absolutely critical that key pages such as this are optimized as visitors coming to these pages are more likely to purchase your product or service. Someone looking up for example ‘large soft blankets’, likely wants to buy a large soft blanket.
You’ll also want to optimize your supporting pages, for those target pages. We recommend taking it slow when choosing to optimize a supporting page. As you don’t want to waste your precious time and efforts, optimizing a page with exceedingly low traffic. As it is unlikely that your efforts will be adequately rewarded. Because of this, we recommend slowing down for a moment. Seeing if a page is worth optimizing for you, by taking baby steps. Seeing if the page with minimal optimization first is going to be seen by enough eyes, to make it worth optimizing first.
Pages that should not be optimized, and why they don’t want to
There are of course going to be on every site, pages that you do not want to optimize. The reason for this can vary, from muddying the waters of a terms of service policy. To completely unnecessary in the case of About Us pages.
The page’s you want to avoid doing SEO on are pages where you are imparting information that is important for users just meeting your team, legal information, etc. After all, an about us page, or a page detailing contact information. Isn’t really going to generate you extra revenue. These pages could also need very particular wording, like a terms of service page.
When user’s navigate to these pages, they simply want the information and nothing else. Applying SEO strategies, increasing the word count, adding unnecessary sections. Can end up being less than helpful. Especially if a user who is simply curious about the team, finds an entire 2000 word article, about contact information. Rather than simply finding your business’ contact information. Remember, pages have an intended audience or purpose. You don’t want users navigating throughout your site, to need to prepare for a marathon each and every page.
In conclusion, you do not. You’ll want to assess whether it makes sense for SEO to be applied, and if that page will truly convert users into customers. Applying SEO to every page, can end up creating more issues than it will solve. While also adding an intense workload to your plate. After all, when you want to see a business’ contact information page, you don’t need a large article about contact information. You simply want the business’ number, or email.
Co-Founder & Lead SEO at POP
Kyle Roof is an SEO expert, speaker and trainer. Kyle currently resides in Chiang Mai, Thailand with his family.
