How to SEO your Squarespace website in under 30 minutes

With Kyle Roof

Illustration of content decision making

SEO for Squarespace Overview:

Hey there! Hi I’m Kyle Roof, I’m an SEO, I’ve been on stages all over the world teaching SEO and today I’m here to help you with your SEO. Ready to boost your Squarespace site in under 30 minutes? Let’s make your Squarespace site shine in search results!

I’m not going to overwhelm you with an entire SEO program, instead, today, I’m just going to teach you how optimize the most important pages of your website for search engines, it’s like the 80/20 of SEO and requires no SEO or technical experience. As long as you have a basic understanding of Squarespace, and a spare 30 minutes, you’re good!

Kyle Roof

On Page SEO for Squarespace

On Page SEO for Squarespace is crucial if you want your site to rank higher on Google. By focusing on on page SEO, you can ensure your content is optimized for search. Squarespace SEO might seem complex, but with the right practices, you can quickly improve your site's performance. Ths is a great place to start because you are completely in control, it requires no technical knowledge and it’s fast and cheap (practically free).

What is on page SEO

On Page SEO, which I like to call the meat & potatoes of SEO, is exactly what it sounds like - implementing search engine optimisation techniques on your web pages. It’s everything that’s happening on your site - content, code, elements. 

When you do on page SEO right, search engines find your site more easily, making sure your it stands out amongst others. It's crucial to optimize every page of your Squarespace site for the best results. By focusing on on page SEO, you'll improve the user experience and make your page more relevant to search queries. The key elements include optimizing page titles, headers, and content, making your site more searchable. Even though you’re working on a single page, the impact on your entire site can be significant. Effective on page SEO is the foundation of high-ranking sites, making all your SEO efforts pay off.

What are some of the on-page elements you can optimise? (Don’t let this list overwhelm you, POP makes this easy, even for a beginner)

  • Meta Title 
  • Meta Description
  • Headings and subheadings H1-H6
  • URL slug
  • Image optimization
  • Keywords
  • Content aligned with Search Intent 
  • Internal Links
  • UX and UI 
  • Website speed 
  • Mobile friendliness and mobile-first approach
  • Accessibility 
  • Canonical tags 
  • Schema implementation

What on page SEO is not?

Everything that you do off your pages - duh. That includes link building, PR, social media, citations, reputation management, and more. 

On page SEO isn’t about stuffing your page with keywords like "SEO," "page," and "site." It’s also not just about having the perfect "meta" tags. To get better results, your site must be user-friendly and optimized for Google. Many sites think they can achieve high SEO rankings by filling content with keywords like "SEO" and "meta" over and over, but that’s not the case. True on page SEO involves creating relevant, valuable content for your audience. A well-optimized page will naturally include keywords but won’t feel forced. Don’t overlook the basic principles of SEO while focusing just on meta tags or keyword density. Effective on page SEO is more holistic and comprehensive.

That doesn’t mean you should only do On Page, and forget about link building. On page is a great foundation, mainly because it’s totally within your control. 

"POP is a game changer"

"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."

Chuck Hersey

Team 218


Tutorial begins here:

What you’ll need to SEO your Squarespace website?.

To get started with your Squarespace SEO, you’ll need a few essentials.  

  • A website built on Squarespace (If you don’t have this, click here to browse their products)
  • An idea of which page you first want to SEO on your website (if you dont know, choose the home page or a product / service page)
  • An idea of the perfect ‘keyword’ or phrase for this page (for what Google search do you want this page to appear?)
  • A subscription to POP (PageOptimizer.pro). (click here to browse plans, any plan is suitable)
  • Downloaded POP Chrome Extension
  • A spare 30 minutes.

Following these steps can significantly improve your SEO and drive more traffic to your Squarespace site in no time!

Squarespace & POP

Optimizing your Squarespace site for SEO doesn't need to be a headache. With PageOptimizer Pro, you can supercharge your SEO game in just a few simple steps. Squarespace makes site creation easy, and POP takes it to the next level by helping you optimize your page content efficiently. By using POP, you can ensure that your Squarespace page meets the latest SEO standards, giving your content a better chance of ranking high on Google. Follow these steps, and you'll see how easy it is to optimize your Squarespace site. The combination of Squarespace and POP provides powerful tools to make your SEO process smooth and effective. Say goodbye to SEO stress and hello to a well-optimized Squarespace page!

What is POP?

POP is a powerful tool that'll skyrocket your SEO game on Squarespace sites, perfect for beginners. And it works perfectly with Squarespace. POP takes the guesswork out of creating web pages for search engines such as Google. 

Just input the ‘keyword’ or phrase you want to rank and let POP create an easy to follow SEO plan for your Squarespace website, but I’ll be showing you the step-by-step.

Why use POP?

⚠️You do not HAVE to use POP for your on page SEO. But in my opinion, you should.

Why? POP uses an advanced algorithm to calculate precisely what the winning competitor pages in Google are doing to win their on page SEO and get top Google rankings.

POP will score your page out of 100, against your top Google competitors and then create a perfect content ‘recipe’ for your page. It will then help you create or update the page content in a best-practice, SEO manner.

POP offers targeted recommendations for your site's content and page titles, ensuring your Squarespace site stands a better chance on Google. The tool is designed for both beginners and pros, making it simple to SEO your Squarespace page effectively. Also, POP isn’t just any SEO tool; it's a real game-changer that ensures your Squarespace site’s content is optimized to rank higher on Google. So, if you’re looking to boost your site's visibility without the hassle, POP is your best bet!

If you use POP and follow the instructions it is almost guaranteed you will start to see an increase in impressions, ranking keywords and traffic to the page within a few weeks.

If you do not want to use POP, I would advise you to place your ‘keyword’ or phrase into the H1 and the Title of the page and preferably in the URL too. I call this the ‘quick & dirty SEO method’. However, this is a bare minimum approach, it’s not scientific and I can not guarantee it will help your traffic.

"Super motivating!"

"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"

Navin Krishnan


Squarespace SEO Tutorial

This tutorial will guide you on how to improve your site's SEO in under 30 minutes. We’ll cover every step you need to take, from scoring your page’s SEO to adding optimized content. We’ve got both text and video guides to make this as straightforward as possible. By following this guide, you'll learn how to make your Squarespace pages more Google-friendly, ensuring your content gets noticed. Ready to dive in and boost your site's SEO? Let’s get started!


Before diving into the SEO tutorial for your Squarespace site, let's handle some preparation steps to make the process smooth. First, make sure you have all content ready and selected for optimization. It’s crucial to organize your page elements and search for the right keywords to include. You'll also need to set aside around 30 minutes to complete this SEO process. Understanding what on-page SEO involves makes it easier to implement changes. With POP, you'll find the process straightforward. Once you’ve got everything set, you’re ready to start optimizing your Squarespace website for better search results using Google. Let’s get started!

Select a POP Plan

POP is a beginner friendly, on page SEO tool that works seamlessly with Squarespace, used by 6,000+ marketers. We guarantee it will pay for itself within 7 days or get a full 100% refund.

Start with our beginner plan today and get 15% off.

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* Cancel in the first 7 days and get a 100% refund.

On-Page SEO Process Overview

When it comes to optimizing your site, on-page SEO is a crucial step. In this guide, we'll provide practical tips to improve your Squarespace SEO results. By following this guide, you'll learn how proper on-page SEO can significantly boost your site's performance on search engines. Dive in, and let's make your Squarespace site shine with optimized content!

There are 3 parts to the on-page optimization process. 

  1. Score your page's SEO: Run your page through POP (5 minutes). This will score your page for SEO (out of 100) and provide a checklist of recommendations for you to update on your page to improve your SEO score. 
  2. Optimize your content: You can then choose to follow the recommended page updates manually (approx. 1 hour), or with POP AI (approx. 15 minutes). The process is basically the same, just the AI will do the work for you if you choose POP AI.
  3. Add your optimized content to your website: (10 minutes) If you created your SEO content in POP AI, you will need to transfer that content in to your Squarespace website using your web editor.

And walah! SEO perfection in 30 minutes.

1. Score your page's SEO using POP

First things first, let's score your Squarespace page's SEO with POP. This SEO tutorial will help optimize your site quickly. Using POP for on-page SEO is a game changer if you want better results on Google. It’s super motivating to see your site's SEO score improve so fast. The process is simple—just plug your Squarespace site into POP and it’ll analyze your page for you. POP makes it easy to see what on-page SEO tweaks you need.

Login to your Squarespace

Login and navigate through to the page you want to SEO. Note: Please login to your web builder using Google Chrome. 

Choose a keyword for your page

If you have not done so already, choose a keyword for your page. Let’s say I have a recipe site, I might be optimizing for my ‘Orange Chicken’ recipe, so the keyword I choose might be ‘Best Orange Chicken Recipe’

Now to Run POP on Your Page

Login to POP & select 'On Page Optimization'. 

Type in the main keyword you want the page to rank for. You can also add up to 3 other related keywords if you wish.

Select the language and choose a specific region where you want the page to rank.

  • Enter the URL of the page you want to optimize.
  • Give your page a name that will be visible in the Page Folder (keyword is a good idea).
  • Select “Next” and you’ll soon get your Content Brief Optimization Score.
  • Feel free to browse through the Content Brief section to check out all the SEO tips for the page you want to rank.

And there you have it! Your POP Page Report! 

PS: If you need additional help, you can also checkout how to generate your first POP report with a Chrome Extension from our help center.

2. Step-by-step video tutorial on Squarespace SEO with POP

  • Open the POP report you created in the previous tutorial. 
  • Click over AI Writer and click “Start”.
  • You have 3 options to choose from when it comes to content generation - POP AI Writer can optimize and rewrite the currently written word count (page length), it can create new, optimized content for the target word count (recommended), or you can select a custom word count.
  • There are 6 steps you need to complete to get to the AI Writer finish line. 
  • Select the target word count and then click “Next”. 
  • Now you’ll be in “Rich content” section where you can add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents. Add the quantity of the chosen components and click “Next”.
  • Now you can choose your competitors that AI will use as inspiration for writing your optimized content.

Additionally, below the competitors, you can write the tone of your content, the author, and put your brand name in. Click “Next”.

  • In the Page title area you can choose if AI should rewrite your titles or not. 
  • In our case, our “Orange Chicken Recipe” did not have a Page Title so we can’t use the first option ‘Use my title for AI inspiration’. We will choose competitors’ titles for AI inspiration. Click “Generate”.
  • Generate sub-headings (H2s and H3s) in the Sub-headings section. You can choose to keep them as is when working on a page that already has them. 
  • We encourage you to adjust your H2 and H3 subheadings here until you are happy with them. These will form the outline for your page content.
  • In the Main content area you can choose AI to rewrite the existing text on your page or to let AI generate new original text. You can also supply POP AI with examples of the text you would like to see on your own page. You can for instance copy paragraphs from your own or a competitors site. POP AI will re-write them to make them original, and optimize the SEO at the same time.
  • Click “Generate Main Content”. This step takes less than 5 minutes.
  • Now you can ‘Check the Optimization Score’. You should see the score improve to close to 100. This means your page is now SEO optimized.
  • Download your optimized content piece. You have 4 options: Plain text, html.txt, .html, and docx.

You can also see an in-depth step-by-step tutorial on using the POP AI writer here in our help center. 

3. Add your POP optimized content from POP into your Squarespace page

Alright, you've scored your page's SEO using POP and followed the step-by-step video tutorial. Now it's time to add your optimized content to your Squarespace site.

There are multiple ways to transfer your content from POP AI to your Squarespace page. The first way is to open the AI Writer, download the article and transfer it to your site - just follow the previous step above. 

The second way is to download your content as plain .txt or html.txt. Here’s how to do it:

  • Download .html from POP AI Writer to cover all the bases since you can open these documents as a local host in your Chrome browser.
  • Once downloaded, this is how it would look like opened in local host. Here you can check how your paragraphs, strong tags, headings and other types of rich content will appear. 
  • If Squarespace allows access to the html backend, you can copy-paste the html directly.

  • The easier way for most people is to just copy and paste the text directly from the browser into your editor in Squarespace. 

4. Check the content using the POP Chrome Extension

Got your content ready? Perfect! As a final check we want to ensure that the amazing SEO you did inside the POP AI is reflecting on your actual web page.

Just get POP's Chrome Extension and it'll analyze your page's SEO.

Download it for free here (1 minute) Download POP Chrome Extension.

  • Ensure you have the Squarespace editor open on the page you are working on. 
  • Copy the secret key for the report run inside POP / or log into your POP account with your credentials.
  • Select the page run from the Page runs list that matches your editor.
  • Choose where you’re editing - the website editor for the page or Google docs.
  • If you’re using your website editor (which you should be), click Start now on the POP Chrome Extension and the extension will do its thing and report back to you with your Optimization Score.
  • This should show the same score as you saw within the POP AI earlier. 

And boom! You should now have your first POP SEO optimized page using Squarespace.

With our step-by-step guide, your Squarespace site’s SEO journey using POP is off to a flying start. Hitting that "optimized" page status in only 30 minutes? Totally doable!

Now repeat this process for each important page on your website to maximize the chance of growing your SEO traffic and turning that traffic into customers!

SEO results from other POP users

The client had 142 clicks and 3.59M of total impressions
This company had 36.3K of clicks in total
The company saw 420K clicks and 12M of total impressions
The company had 322K total clicks
The client had 2.1M clicks and more than 92M of total impressions

Advanced SEO Bonus

Dive into advanced SEO with this bonus section and take your Squarespace site to the next level. Mastering advanced SEO techniques can significantly boost your site's optimization and help you stand out on Google.

Bonus 1: Monitor your website using Google Search Console

One of the best ways to monitor your site is by using Google Search Console. It's essential for keeping tabs on your site's SEO performance. Google Search Console helps you track your site's search ranking, monitor site issues, and even view detailed search data. Setting it up only takes a few minutes, and it's incredibly helpful for SEO insights. Make sure you connect your Squarespace page to the console to start benefiting. With Google Search Console, you'll get valuable feedback on your content and understand how Google sees your site. I highly recommend you install this on your site and learn the basics to track your SEO performance.

Bonus 2: Setup SEO Alerts using POP Watchdog

Wanna keep an eye on your Squarespace site’s SEO without breaking a sweat? With POP Watchdog, you can setup SEO alerts to monitor your site’s performance. Setting up these alerts is super easy and will keep you updated on how your Squarespace content is doing in search results.

What is POP Watchdog?

POP Watchdog is a unique POP feature that will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.

Why is it important to set it up?

SEO is an ongoing process, and your competitors don’t rest. When you optimize a webpage, it doesn't guarantee long-term optimization. This is where Watchdog steps in. After configuring it for a critical page, like a key revenue-generating page, Watchdog keeps an eye on it. 

You can schedule when you want to be updated - every week, every month. Watchdog will then let you know via email if there’s work for you to do. 

How to set it up?

Check out the video on how to set up POP Watchdog.

Bonus 3: Take the free Ultimate On Page SEO Workflow course

Ready for a game-changing bonus? Take our free Ultimate On Page SEO Workflow course to boost your Squarespace site's SEO.

In this free course, I will guide you through my full on page SEO process as we build our first content silo together using POP and your website builder.

Start course (no sign-in required)

Frequently Asked Questions

Got some burning questions about how to SEO your Squarespace site? Our frequently asked questions (FAQ) have got you covered! Whether you're new to SEO or just need a quick refresher, this FAQ section will help you optimize your Squarespace content in no time.

FAQs Accordion Menu
Is Squarespace good for SEO?

A Squarespace website can rank on Google and other search engines. To enhance visibility in search results, it's important to fully utilize Squarespace's SEO capabilities, such as integrating SEO-friendly URLs, using responsive templates, and optimizing your content with relevant keywords.

How do I enter SEO on Squarespace?

To add an SEO description for a page go to Home page: Settings > SEO Appearance > SEO Site Description. Individual pages: Pages > Page Settings > SEO > SEO Description. Blogs, products, or events: Select the blog post (product or event) > Edit > SEO > SEO Description.

Which Squarespace template is best for SEO?

Bergen is one of the best Squarespace templates for SEO. This free template from version 7.1 of Squarespace (the latest version) features clean and optimized code, enhancing its SEO performance.

Does SEO work with Squarespace?

Yes, SEO works effectively with Squarespace, which supports fundamental SEO practices like optimizing meta descriptions and titles, structuring content with proper header tags, and using responsive design. Connecting your site to Google Search Console and Bing Webmaster Tools further enhances search engine performance.

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