One thing we know for sure is that SEO is not a one-time thing but a process that needs to be monitored and updated on a regular basis. But when should you consider updating your SEO plan? Generally speaking, how often and to what extent you should revise your SEO plan depends on your business goals and intentions. To be more specific, however, you should also update when you add a new service or product, according to the Google Digital Exam Answers of 2021.
The Google Digital Exam is the final examination of the Digital Garage, a non-profit initiative from Google, the Interactive Advertising Bureau Europe, and The Open University. This digital skills training is free and offers people the opportunity to get acquainted on the fundamentals of Digital Marketing through tutorials. After passing the final examination, participants receive a certificate from Google which states their successful completion.
Let’s look at the logic behind this answer. The reason why you should consider updating your SEO plan after adding a new product or service is quite simple. When adding a new product or service to your website, you will be targeting a new audience. To match the search intent, you should perform a keyword search, optimize your content, add backlinks — in other words, apply SEO! If you were to add the new product or service without updating your SEO plan, you would be missing out on opportunities, which may undermine the success of your new product or service.
To properly update your SEO plan, let’s investigate the basic elements of On-Page SEO and Off-Page SEO. As the name suggests, On-Page SEO includes the components of your website that are under your direct control, and Off-Page SEO refers to the factors of SEO that occur off your website such as backlinking and social media.
A keyword search is the practice of determining what keywords or phrases customers can enter into search engines if they are looking for your product or service. Once you have a set list of keywords and phrases, you can move onto the next phase of implementing them into your content.
In essence, keywords help your customers to find your new product or service more easily and faster. Making an analysis of keywords helps you document your customer’s behavior, and understanding this will help you tremendously with obtaining new as well as recurring customers.
When you add a new service or product, you will want to add new content to your website. In the process of adding new content, you should not forget to keep it uniform with older content. A systematic website is easier to navigate and positively influences user experience. Secondly, catchy content itself is not enough to win the search engines. Make sure to add the following SEO elements: meta-titles and descriptions, tags, and headers. Another tip for impeccable SEO is to add links to your new product or service in older content and vice versa.
Social media is showing no signs of slowing down, and increasingly more businesses are making use of these platforms for advertising. You can use your social media to promote your new product or service, interact with your audience, and create backlinks through social shares.
Backlinks are links in the content of other websites that redirect users to your website. Not only can these backlinks increase website traffic, having an authoritative website link to your business helps raise credibility. This is especially useful to raise the trustworthiness of a new product or service. Moreover, having a website post a link to your new content also offers great promotional value and can help attract new customers.
"Just recently, I was able to take a pretty competitive keyword from #12 (page 2), up to #5 on page 1 in 14 or 15 days."